Underway now, ‘Splash to Win’ gives consumers the ability to win a huge number of fantastic summer prizes including Yvolution scooters, drones and video game consoles. There are many than 120,000 prizes shared, such as grand prize – a new car, and also the runner up prize, a family group holiday for four. Official ‘Splash To Win’ game tokens are inside every specially marked Bunch O Balloons™ pack. Consumers soak the token in water to reveal the code underneath, look at the Bunch O Balloons site to type in the code to view what they’ve got won.
The entry mechanic that requires customers to physically wet the token to ‘Unleash Summer’ plans to deliver huge engagement together with the promotion already making waves in Europe and Australasia with partners reporting strong sales as well as levels visitors to the promotional website.
Backed up by TVCs, social media, influencer engagement, in-store branding and POS, retailer support along with a dedicated website, ZURU will certainly unleash summer with this particular engaging campaign running throughout Spring/Summer 2019.
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ZURU is a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is among the fastest growing toy companies on the planet and it is renowned for their agility, creativity and new-age manufacturing techniques. The corporation that started in New Zealand, now employs more than 5,000 staff across 18 offices and distributes to many major retailers in over 120 countries. ZURU has delighted countless families worldwide with brands for example Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ as well as through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to the community, ZURU supports Captivating International, local China orphanages as well as student development programs in Asia and New Zealand. ZURU will continue to pave new techniques for kids to learn and is targeted on reimagining what this appears to be everyday.
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