Strategies to operating from the retail food sector will always be changing. This is especially valid within the supermarket space. Today’s informed rrndividuals are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served along with these first-rate products.
More grocery items are being bought at non-traditional food retailers. Included in this are Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional food markets – chains and independents – addressing the dual issues of freshness and convenience? The following are ways they’re working to grow sales through serving their clients better:
1. Locally sourced products. It’s really a considering the fact that products sourced locally will be on supermarket shelves and in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best foods fresher.
Furthermore, today’s savvy consumers would like to know in which their foods are received from. This enables the crooks to simply trace their items origins whenever they experience any complications with them. Hence, locally sourced may be the break through, which food retailers take presctiption board with in order to meet customer demands.
2. More specialized departments. Fresh products in supermarkets are coming increasingly from very specialized departments. Such as artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and produce departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are selling breads and other goods with unbleached flour and healthy grain. Specialized departments emphasizing all-natural merchandise is leaving products containing MSG. Moreover, they’re serving consumers’ wishes for low-sodium, low or no sugar, and also gluten-free products.
3. Clean food. Industry is demanding ‘cleaner’ food. This implies products with limited ingredients. Nonetheless, these limited ingredients must be first-rate, without preservatives and additives. Consumers wish to understand how their fruits and vegetables are grown and processed. They would like to know whether or not the meat they buy is grain or grass-fed and whether it contains antibiotics or chemicals. Supermarkets are increasingly stocking foods that meet consumers’ needs in these areas.
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