Online Book shop – Future outlook for E-commerce in India

According to the FDI policy guidelines, “Marketplace style of e-commerce means providing of the it platform by an e-commerce entity on a digital and electronic network some thing as being a facilitator between buyer and seller.”

The principle feature of this marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. supply a platform for patrons to interact which has a large number of sellers onboard to purchase an item online. Thus, whenever a product from amazon is bought, you might be actually buying it from a registered seller by using it. As a result the product or service is not directly sold by amazon. Here, amazon is simply website platform which facilitates a gathering place for someone to meets a lot of seller and provide various options and expense levels for a products or services.
Whereas the Inventory-led websites have specialized but limited selection as well as the serious customers may log in to those website for a specific selection, for example for precious jewellery, booknest.straight into buy books, for ordering food, for medicines etc.

Buy books online …
Anchor Seller plus a Level Arena
Most of the marketplace players have anchor sellers on panel, who will be either their subsidiary entities or even a large enterprise who’ve created privileged handles them which will help them offer great deals or discounts for the customers. This will likely incorporate a higher discount on products, Free postage, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player with a pre-agreed arrangement.
You often find that some items are available on the website at 40% -60% discounts which is even challenging for the manufacturer to offer. You often find that you can find 40-50 sellers for a buy academic books but excepting one anchor seller, no one is able to offer such exciting discounts or offers. They can mask other seller completely and corner almost entire demand for these products, thereby also frustrate these multiple genuine sellers to reach the customers can use making use of their honest pricing offers.
Virtually all e-commerce players are on the verge of re-discovering their business models and desire to become profitable sooner. The truth is, none are already able to see anything at all in profit up to now. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and a lot of are already sold-out to other people. Year 2017 would see many more to fasten belts and continue to keep solve this riddle lest they perish inside the race for the survival of the fittest.
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