According to the FDI policy guidelines, “Marketplace label of e-commerce means providing of your it platform by an e-commerce entity on the digital and electronic network to behave as being a facilitator between seller and buyer.”
The primary feature of this marketplace model could be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. give a platform for customers to interact which has a great number of sellers onboard to buy an item online. Thus, whenever a product from amazon is bought, you are actually acquiring it from the registered seller by it. As such the product or service just isn’t directly sold by amazon. Here, amazon is only a website platform which facilitates a conference area for a consumer to meets a large number of seller and offer various options and value levels for the product or service.
Whereas the Inventory-led websites have specialized but limited selection and also the serious customers may log in to these website for the specific selection, for example caratlane.com for precious jewellery, booknest.in to buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
Buy books online …
Anchor Seller plus a Level Game
The majority of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or a large enterprise who’ve inked privileged relates to them which will help them offer cheap deals or discounts to the customers. This will likely include a higher discount on products, Free delivery, compensation for sales returns etc. The losses incurred on these deals /services are compensated from the Marketplace Player within a pre-agreed arrangement.
You often discover that some merchandise is available on the web site at 40% -60% discounts which can be even hard for the maker to supply. You often discover that there are 40-50 sellers for the buy books cheap but excepting one anchor seller, no one is able to supply such exciting discounts or offers. They even mask other seller completely and corner almost entire demand for these items, thereby also frustrate these multiple genuine sellers to reach the customers with their honest pricing offers.
Virtually all e-commerce players take presctiption the verge of re-discovering their business models and wish to become profitable sooner. The reality is, none happen to be capable of seeing anything at all in profit to date. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and a lot of happen to be sold-out to others. Year 2017 would see additional to fasten belts and pursue to solve this riddle lest they perish in the race to the survival with the fittest.
For additional information about buy books cheap take a look at the best resource: look at this