In accordance with the FDI policy guidelines, “Marketplace model of e-commerce means providing of the i . t . platform by an e-commerce entity on a digital and electronic network some thing being a facilitator between seller and buyer.”
The primary feature of this marketplace model would be that the e-commerce firm, like Amazon, Flipkart, Snapdeal, etc. supply a platform for clients to activate which has a many sellers onboard to buy something online. Thus, every time a product from amazon is bought, you might be actually acquiring it coming from a registered seller by using it. As such the merchandise is just not directly sold by amazon. Here, amazon is just a website platform which facilitates a conference place for the consumer to meets a lot of seller and offer various options and value levels for any products or services.
Whereas the Inventory-led websites have specialized but limited range of products as well as the serious customers may join to those website for any specific range of products, such as caratlane.com for precious jewellery, booknest.into buy books, swiggy.com for ordering food, 1mg.com for medicines etc.
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Anchor Seller plus a Level Arena
Almost all of the marketplace players have anchor sellers on panel, who’re either their subsidiary entities or even a large enterprise who’ve inked privileged works with them which will help them offer great deals or discounts towards the customers. This could incorporate a higher discount on products, FREE shipping, compensation for sales returns etc. The losses incurred on these deals /services are compensated by the Marketplace Player under a pre-agreed arrangement.
You regularly see that some merchandise is on your website at 40% -60% discounts which can be even a hardship on the producer to provide. You regularly see that you will find 40-50 sellers for any ONline book store bangalore but excepting one anchor seller, fat loss to provide such exciting discounts or offers. They even can mask other seller completely and corner almost entire need for these products, thereby also frustrate these multiple genuine sellers to arrive at the customers can use using their honest pricing offers.
Virtually all e-commerce players take presctiption the verge of re-discovering their business models and dream to become profitable sooner. The reality is, none have already been able to see anything at all in profit up to now. Many big and promising e-commerce and unicorn players have perished because of unsustainable losses and a lot of have already been out of stock to other people. Year 2017 would see many more to fasten belts and pursue to solve this riddle lest they perish inside the race towards the survival with the fittest.
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