Nowadays, the dividend of mobile Internet is gradually fading, the press channels are constantly changing. The traffic has gradually become a major marketing focus. From the era of online marketing, brand marketing has evolved from “mass advertising” to “targeted marketing”. Brand marketing has become a key link to enhance communication.
KOL’s complete name is vital Opinion Leader, which is produced by Paul F. Razasfield and Elihu Katz’s “two-level communication” theory. KOLs are thought as individuals or organizations familiar with the media and with more knowledge in specific fields, who can better explain and conduct communication with all the users. They may be a group of people who will be more frequently subjected to new knowledge or activities. For their professional knowledge, they’re able to gain the trust of relevant groups, so as to exert their influence in this field.
KOL marketing is to connect and interact with its brands and products through people who have influence in specific fields. Whether it works well, this sort of marketing brings credibility for the promotion plan, enhance brand attributes, and get prospective customers. KOL marketing is certainly a relatively new marketing technique, which plays a huge role in the coverage and influence of social media marketing. In China’s Internet industry, the name of Li Jiaqi will really appear in relation to KOL, which pulls essentially the most attention. He could be referred to as “Mr. lipstick”. On the first day’s Taobao’s Double 11 shopping carnival in 2019, he sold a lot more than 10,000 Lipsticks in a few moments. In five hours of live stream broadcast, he attracted 332 million users to observe his live streaming.
To get more information about Xiaohongshu Community-Oriented Marketing go our new resource: click now