Technology is influencing our means of acting, it influences our knowhow and marketers must conform to it. From the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing an even more organic and unpredictable way of seeing things. Having this in your mind, will enable us to adapt more careful.
This reference to the most recent technological development is influencing publishers to adapt or die. One those trends will be the increased use of “fringe” social hubs. Brands with a broader presence will definitely be type of less skeptical when publishing content via social hubs that have been considered in the past “fringe.” As time goes by we are also noticing many interesting strategies to interactive content, among those is by 360 views photo as being a virtual 360 view. The other trend could be the usage of animated GIFs dominating newsfeeds and timelines. These continue its growth for one more years.
Determined by technology once more, algorithms are now to generate content. We’re now listening the introduction of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing which a proper mixture of SEO, SMM, UX and analytics will help you reap rich rewards when you value their importance equally and treat them jointly instead of individual components
Paid Social. We realized that last 2015 there is a huge growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach of course is constantly dwindle as social networks aggressively push for advertising on his or her platforms. It’s time for you to make amends for the paid social approach since this is just getting bigger
New publishing options in social networking. Instant articles by Facebook are now able to help publishers give their content more visibility when compared with content on their own native publishing platforms.
Real-time aggregated content articles are around the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events since they happen-
Fringe social hubs. Brands with a broader presence will unquestionably be form of less skeptical when publishing content via social hubs which are considered before “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are centered on Snapchat and Instagram and can only surge in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with a study by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing might be a portion of every content marketing strategy in 2016.
Visual content for example infographics continues enabling marketers to offer personalized content. Global internet speed grew by 17% in a single year. Slow connection to the internet isn’t a problem anymore, therefore delivering cool graphic-oriented content ought to be paramount to try for the following years.
Mobile marketing will rise even higher. You will see more mobile entry to new audiences over time. It’s remained the same as years go by but it’ll just get higher and next years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for another years is augmented reality. Creating virtual reality based content allows marketers to discover a fresh frontier of content assimilation. This will give a push for large brands. Facebook’s new 360 video options opening a whole new realm of content creation possibilities.
Knowledge graph. Together with the introduction of Google’s Knowledge Graph feature. Brands have begun emphasizing ranking for long-tail keywords. This is one of many key drivers that can define SEO in 2016.
Finally, get this to year enough time to establish real bonds between customers plus your brand. Do internal marketing for your organization, company or startup so that you can reduce resistance. Marketers surveyed lamented the reason they aren’t building stronger bonds with customers is a result of internal resistance. To deliver a persuasive brand to customers means marketers have to effectively engage and cut across a corporation. This is neither easy nor welcome, but it appears many agree. Enhancing the product offering may be the #1 way marketers feel customer intimacy can be improved.
Build your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is the place they’re able to most effectively build intimacy. Additionally, they established that nearly all their potential customers associate their brands using the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged using your brand by continuously delighting them.
Good storytelling and generating emotional response among your target market is often more important than ever this season – how this content is delivered, though, is the vital thing. App development and content for an instant society. The five most favored messaging apps feature 3.5 billion monthly active users, as outlined by Statista, and marketers are starting to consider notice. Facebook has integrated branded campaigns into Facebook Messenger and plans to do much more of this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat features Snapchat Discover and the option for any advertiser or individual to create their very own geo filter with Snapchat at will. Messaging has already been huge from the digital world. Expect digital marketers to really make it a great deal larger.
A trend towards a longer sales funnel where digital marketers present an increasingly high level valueable upfront, before moving towards asking for email addresses or getting into a sales sequence. This will usually have the type of content marketing – via blog articles, YouTube videos, and webinars, as well as over the rapidly growing live video space using platforms such as Periscope and Facebook Live. One of the most successful digital marketers will likely be those who are in a position to begin a higher level of trust before asking clients and customers for that sale. This can be additional help marketers since they will have to strategically craft a large amount of free content, however the rewards will come in the type of a simpler sale whenever they do require it, simply because have previously established authority and trust together with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and linked with reporting. But info is now more dynamic, accessible, and broadly understood. This will likely open up new opportunities for messaging optimization – but, more importantly, this access to data will challenge marketers to become nimbler and responsive.
Awesomedia one of the biggest business branding & digital agency in Scandinavia use science, technology and inspiration previously mentioned to look at that you divine realms of absolute moments of awe, although some give you a temporal experience, awesomedia from Finland takes your brand to positioning it towards the heart of your target. The rest are just beautiful designs.
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