Technology is influencing our way of acting, it influences our knowhow and marketers must accommodate it. Within the industrial era thought was linear and organizations files structure was very linear. Nowadays quantum physics is showing an even more organic and unpredictable way of seeing things. Possessing in mind, will enable us to adapt more careful.
This hitting the ground with the latest technological development is influencing publishers to evolve or die. One those trends is the increased using “fringe” social hubs. Brands which has a broader presence will definitely be kind of less skeptical when publishing content via social hubs that have been considered before “fringe.” As time goes by we have been also noticing many interesting strategies to interactive content, one particular is by 360 views photo as being a virtual 360 view. Another trend will be the use of animated GIFs dominating newsfeeds and timelines. Both of these continues its growth for one more years.
According to technology once again, algorithms are actually to build content. We are now listening the introduction of artificial intelligence in content generation that is a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing that the proper mix of SEO, SMM, UX and analytics can assist you reap rich rewards once you value their importance equally and treat them together as opposed to individual components
Paid Social. We noticed that back in 2015 there was clearly a huge growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally is constantly dwindle as social networks aggressively push for promotion on their platforms. It’s time to atone for the paid social approach because this is just getting bigger
New publishing options in social networking. Instant articles by Facebook is now able to help publishers give their content more visibility compared to content on his or her native publishing platforms.
Real-time aggregated content articles are on the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events since they happen-
Fringe social hubs. Brands with a broader presence will surely be kind of less skeptical when publishing content via social hubs which were considered in the past “fringe.” Those “fringe” hubs have grown to be mainstream. Content strategies are dedicated to Snapchat and Instagram and may only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to a study by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 in 2010 from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing is a section of every content online strategy in 2016.
Visual content including infographics will keep enabling marketers to deliver personalized content. Global internet speed grew by 17% in a single year. Slow internet connection is not a problem anymore, therefore delivering cool graphic-oriented content should be paramount to employ for an additional years.
Mobile marketing will rise even higher. There’ll be more mobile use of new audiences over time. They have remained consistent as years ignore but it’ll just get higher and higher in the next years.
Virtual Reality and Augmented Reality. Facebook’s main way of the subsequent years is augmented reality. Creating virtual reality based content will allow marketers to understand more about a fresh frontier of content assimilation. This gives a push for big brands. Facebook’s new 360 video option is opening another realm of web content writing possibilities.
Knowledge graph. Using the introduction of Google’s Knowledge Graph feature. Brands have begun centering on ranking for long-tail keywords. This will be one of the many key drivers that will define SEO in 2016.
Finally, make this year the time to determine real bonds between customers as well as your brand. Do internal marketing for your organization, company or startup to be able to reduce resistance. Marketers surveyed lamented the reason they aren’t building stronger bonds with customers is caused by internal resistance. To deliver an engaging brand to customers means marketers should effectively engage and cut across an organization. This is neither easy nor welcome, however it appears many agree. Enhancing the product offering is the #1 way marketers feel customer intimacy might be improved.
Help make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is when they are able to most effectively build intimacy. They also indicated that many their customers associate their brands together with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged along with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience could be more important than in the past this coming year – how this content is delivered, though, is key. App development and content on an instant society. The five most favored messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers are beginning to take notice. Facebook has integrated branded campaigns into Facebook Messenger and intends to do much more of this come Spring 2016. WhatsApp is opening their platform for business accounts. Snapchat provides Snapchat Discover along with the option for any advertiser or individual to generate their own geo filter with Snapchat on Demand. Messaging is huge inside the digital world. Expect digital marketers to make it a great deal larger.
A trend perfectly into a longer sales funnel where digital marketers produce an increasingly advanced valueable upfront, before moving towards requesting a real world address or stepping into a sales sequence. This will usually maintain the sort of content marketing – via websites, YouTube videos, and webinars, as well as through the rapidly growing live video space using platforms for example Periscope and Facebook Live. The most successful digital marketers is going to be those who are in a position to generate a higher level of trust before asking clients and customers to the sale. That is additional work for marketers because they must strategically craft a large amount of free content, however the rewards will come in are an easier sale after they do obtain it, simply because they have already established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and stuck just using reporting. But data is now more dynamic, accessible, and broadly understood. This will start new opportunities for messaging optimization – but, more importantly, this access to data will challenge marketers being nimbler and responsive.
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