What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds could be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and Value through holding an exceptional position that interests regardless of how alike.
The McD’ Coffee Shops could be ideal in tapping into the coffee cultures which might be growing throughout the globe. These coffee cultures covered with Starbucks and private cafes attract individuals who pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities because these consumers have an overabundance of in-store time for it to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people check out cafes as time-killers on their way towards the cinema, take-away, or rediscovering the reassurance of work. They may be searching for a short-term experience which is fast with excellent service in a reasonable cost.
McD Coffee houses could be separate entities in the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics and also the technique infamous ‘M’ logo allows for fast recognition, credibility and belief inside the medical. But also for further differentiation in the fast-food image, the famous ‘red’ theme will be substituted with the ‘grey/black’ colours that are sometimes employed in certain countries. Also introducing convenient seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience fast food restaurants; so kids are not entirely excluded using this adult experience.
McDonalds is recognized for being open until late in addition to their Coffee houses would thus satisfy the huge consumer demand from club/bar goers and tourists that will adopt a brand which allows these to enjoy their coffee experience every time they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, as well as their more affordable prices compared to Starbucks etc would permeate countries where cafes are viewed a premium/luxury. Starbucks offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops because they can connect to the same exposure to less expensive costs, better and faster service.
This venture include a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty for the brand.
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