In many parts of america, there is absolutely no shortage of licensed real estate agents, yet, we very often, witness, some, who will be merely, checking motions, instead of, taking their responsibilities, duties, etc, seriously, and helping, sellers and buyers, reach a nicely – considered, mutually satisfied, meeting – of – the minds. While every client and customer, has certain unique needs, priorities, goals, etc, an excellent agent, recognizes, he has, both, a legal, and ethical responsibility, to doing what’s right, consistently, instead of merely what might be expedient, and/ or easy! With that in mind, therefore, this document will attempt to briefly, examine, consider, discuss, and review, many of these basic responsibilities, and why, clients and customers, deserve quality, responsible, responsive, relevant service, and representation.
1. Fiduciary: Both ethically (according to the Code of Ethics, of the majority of realtor organizations, in addition to most state’s property laws), and, morally, a representative should be aware of, he has a fiduciary responsibility, to his clients. Therefore, she must protect a client’s privacy, and avoid disclosing, any personal items, or reasons, someone might be selling, which might hurt the homeowner’s bottom – line! However, there is a somewhat, thin line, from time to time, between doing this, and the culpability to disclose, honestly, anything which were considered, a fabric issue, etc. Some of those include: material defects; known issues concerning the area, which can impact values, etc. Protecting, ethically, a client’s needs, include: non – disclosure in the seller’s financial information; stating a client’s time – table, particularly when it’s needs – related, etc.
2. Integrity: Agents must demonstrate a clear, commitment, to maintaining their absolute integrity, even, when there could be a temptation, to take a shorter – cut. Quality representation means, your clients’ interests, must come first, and any personal benefits, and/ or, self – interest, must never hinder that focus and intention! Agents must be service – oriented!
3. Responsiveness: How good someone articulates their message, and responds to, the questions, concerns, etc, of, both, the clientele, as well as potential buyers, often differentiates between, responsible, responsive agents, as well as the rest – of – the – pack! Your representative must offer you, regarding his feedback, and stay willing to offer you insights, recommendations, etc.
Before hiring someone, to help you, market, sell, and represent, your property, you should carefully interview, several, to discover, who might best, serve your unique needs, goals and priorities. Since, for many, home, represents our single – biggest, financial asset, doesn’t this make sense?
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