Internet shopping allows customers the privilege of choice and adaptability. Besides, you won’t need to cope with sales personnel pestering one to buy goods. An additional advantage of shopping through an shopping web site is these websites often source products from the vendor, thus cutting the middleman out, thus allowing for better bargains.
Festive shopping is an excellent chance of web portals to establish their presence. In fact you can find websites that surface only occasionally like Romantic days celebration, Rakshabandhan and Diwali when people want to buy gifts online instead of the need to spending some time navigating peak traffic. Corporate India too has brought a liking for such shopping websites as gifts are neatly wrapped and delivered to customers directly than having to concern yourself with buying these offline. NRI’s too are major patrons of the internet shopping websites as these let them send gifts across for their friends in India.
However, an important hurdle that forestalls shopping websites from making inroads may be the Indian psyche to distrust any situation that cannot be felt and seen. Indians being value conscious are really careful of online shopping. Most websites have attemptedto ‘Indianize’ the shopping experience, by proving live online support, meticulous product descriptions, high-end photographic catalogues with 360 degree zoom features and convenient refund policies.
While web portals attended on top of wonderful features to draw online shoppers, they also have think of increased to safeguard online transactions. Stories of folks being fleeced on the internet with duplicate goods aren’t uncommon. There lacks a forum just for this shopping community to debate and share their experiences about internet shopping.
Several websites try to bridge the visible difference by creating shopping on the web communities that supply a platform for users to share information that assist them make the best shopping choice.
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