The storyline about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is to remove the word “fried” in it’s name. The word “fried” has negative connatations like being unhealthy, having high cholesterol levels, causing obesity and much more. Therefore, as a possible effort to rebrand themselves as a healthier family restaurant that catches the interest of people of all ages, including health-conscious people, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The US food and drug administration reviewed the operations of Kentucky Fried Chicken and discovered out the they are rearing genetically modified chickens, with extra huge breasts and other legs to reap the meat from(the amount differs from 3 to 4). America food declares these creatures is not marketed as “chickens” and Kentucky Fried Chicken, hesitant to lose this type of lucrative operation to stick to the policies, thought we would change its name to KFC instead to remove the term “chicken”.
The fact is that Kentucky Fried Chicken decides to switch its name is always to not pay license fees towards the condition of Kentucky. In 1990, ky decides to trademark their name, in order to reduce their accumulating debts. Consequently, Kentucky Fried Chicken need to pay a sum of money towards the state for using “Kentucky”.
Obviously, they’re not wanting to since they was making use of it for pretty much 40 years(they going in the 1950s) and refused to pay such royalties as a matter of principle. After much negotiations, they were not able to budge government entities stance and so decided to change their name rather than pay. This coincides using the rebranding campaign as mentioned earlier and everything proved well.
The research that implies this version is valid is many events and businesses had also changed their name to reduce the word “Kentucky”. The examples range from the most well-known horse race in The united states, formerly referred to as the “Kentucky Derby” changes to “The run for your roses”, the provider of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” and also the song “Kentucky Woman” by Neil Diamond was dropped from radio stations at his or her own request while he would lose more fat money for paying the state of Kentucky royally than he receive in the station.
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