Just how to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example ways to get over 10,000 fans on your own Facebook business page.

Facebook could be the king of social networking sites with over 1.79 billion active users a month (Updated December 2016). It is utilized by over 60% of Internet users Worldwide in fact it is an incredible tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you need to have plenty of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is vital.

What could be the need for having many Facebook fans on your own business page?

It indicates popularity – It’s obvious that this variety of fans reveals how popular a website is. A fanpage business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans and this leads to a variety of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, are considering that this US State Department spent $630,000 to increase their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, website needs to have plenty of Facebook fans. Five-years ago this didn’t issue in the 21st century, social proof is vital.

More fans, more visits – The greater fans you might have, the greater could be the number of individuals which will call at your posts inside their timeline and perhaps go to your website.

While this is, it ought to be noted that does not your entire fans will see you.

As already explained within a previous post, How to increase your Facebook Page Organic Reach, just a small portion of your respective followers (only 4 %) will see your status updates.

This number may differ, what is vital to be aware of now, is actually you might have 10,000 fans so you post a fresh update, it will likely be seen organically by the max of 300-400 people.

It’s great for SEO as well – Although officially The search engines do not admit that social media is really a ranking factor, many studies show popular websites on Facebook are more likely to perform better in search, absolutely nothing quite popular websites (variables being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be convinced that using a large amount of Facebook fans is vital for the website and business, let’s see step-by-step how you can go from 0 to 10,000 fans.

Note: Necessities such as similar steps I followed to increase the facebook followers of my fitness blog’s facebook page. Typically the page has over 100K fans also it continous growing organically.

Step 1: Firstly – you need to have a Facebook business page

It may appear silly for that experienced however for beginners to social media this might be a new challenge: An individual Facebook page differs from a small business page.

If you want to have friends on Facebook to share with you your holiday photos you will need to make a personal page however if you simply want to have fans and followers for the website or business you will need to make a Facebook business page.

So, the initial step is always to ensure that you build a Facebook business page and the alternative is always to make sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this can be the most significant optimization tip of all.

The company’s content posted on your own Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much easier to draw in new fans or even more likes from ads as we will see below.

Step 3: Make the most of your own personal Facebook account

I mentioned in the first step above you will want to have a business page and not your own page, but you still need offer an active personal facebook account.

Here is the reason why:

After you post an update on your own business page, one of the ways to increase exposure and likes, is always to share that post on your own personal page too.

People you might have as friends on your own personal page are more likely to ‘like’ and ‘interact’ together with the post shared from the business page and this will boost the engagement factor of your respective posts.

As an outcome, facebook shows you to more fans (organically).

So, one of the ways to increase the quantity of folks that view you and go after dark 4% individuals following is always to share and promote the post on your own personal page.

It is evident that this more variety of friends the larger could be the visibility of the post.

Also, make certain you invite your entire existing friends (and new ones) to enjoy your Facebook business page. Accomplish that every time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again facebook marketing 101 but you must have the Facebook like box on your own website for 3 reasons:

#1 – It’s a way to associate your internet site together with the Facebook business page. Quite simply this is a strategy to ‘tell’ search engines like google until this can be your official Facebook business page.

#2 – When you are getting plenty of fans, this can be something you needs to be proud off and another to show for your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a good way to improve your following organically. Your readers can follow your internet site by clicking etc button while not having to visit Facebook.

Hint: For optimal results, set the LIKE box above fold (on the sidebar).

Hint 2: You can also popup such box to new users (as an example, when they spend 60 seconds on a page, when they scroll down to the underside or when they try and leave your page – while this is useful when it comes to getting new likes, you should be careful to never make it too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we have created an optimized Facebook business page, added friends to our personal Facebook page and placed such box within a prominent position on the website.

The next natural step is always to start sharing happy to maintain your fans happy and possibly manage to convert them from fans > web site visitors > customers.

Some simple rules to check out which will boost the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your particular fans expect to see with your page. As an example, should your website is about Social networking, share content linked to social media and not about sports or some different you could like. If your users want to read sports news, they are fully aware how to locate them.

#2 – Don’t forget that they can follow your business page to get updates relating to your website (and niche) and not relating to your social gatherings: In order to get social, then make use of your personal Facebook page, your business page is around your internet site.

#3 – Typically thumb, I use my offer page to share with you content from my niche only, easily need to share something which isn’t linked to my niche, I use my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your own Facebook page will drive your fans away. If you have an offer to share with you something like that that may benefit your fans, that can be done but don’t drink too much.

Try to publish interesting, shareable content that’s linked to your niche, of course this doesn’t come directly from your internet site. Maintain a balance between promotional and content that your particular followers may want to read.

Step 6: Share intriguing and excellent content (not just links)

I made some tests in connection with impact of descriptions when you are performing a Facebook update determined out that Facebook posts with ‘lists’ have more likes than posts with simply links. Allow me to provide you with an illustration to understand I mean.

When you want to share an article from the website on Facebook, you go to Facebook status updates and type in the webpage URL. It looks something such as this:

You can share this informative article without adding the other information. If your title and images are good, you will get numerous likes with respect to the time you create the post, variety of fans etc.

If one the other hand, you enrich this page by having more info especially a listing, then other things being equal, you’re more prone to grow in likes and shares.

For me this may cause sense because those that visit a title and image inside their timeline may well not ‘Like It’ as it provides no value to them (don’t forget that this average user is assigned hundreds of postings inside their timeline when they login to Facebook).

On the other hand when you provide them with valuable, excellent and easy to learn information (being a list), they will go through the LIKE button given that they read something helpful while not having to leave their timeline.

Note: It is a known proven fact that individuals have a tendency of LIKING an article without reading it so provide them with top reasons to do this; your internet site visits may well not increase though the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you take a review of probably the most popular Facebook pages, so as to they generally tend to share with you images, videos, infographics, charts etc, and their usual text only postings.

This kind of content gets more likes and shares and consequently the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that this most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to check out your page. A few suggestions to consider:

Quality updates – Here is the best incentive you are able to give your users. Before posting anything on your own page, you need to make sure that it provides value for your audience. If you do this consistently, you existing followers will share it making use of their friends and this will have more users.

Run a tournament – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Just like the page first. There are numerous tools to do that but are considering if you don’t have a known brand this many not be so successful.

Content upgrades – For those who have a blog, you can use ask users to love your page to have new version of your respective post. This calls for extra tools yet it’s something worth testing out.

Step 9: You have to advertise your own content and page

When you develop your business page don’t expect that it’ll magically get a huge number of fans. Apart from the tips outlined above, you might also need to advertise your business page in places apart from Facebook.

A few suggestions to take into consideration that worked for my case:

Promote in other social media networks – For those who have accounts with other social media channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to join yourself Facebook too. Be polite and show them the benefits from doing this.

Promote in Twitter – Besides posting relating to your Facebook page on other social media networks, you are able to benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them an individual (personalized) message and get these phones follow yourself facebook (both your business and personal pages).

This method though it is time consuming, (I did it manually and not using any tools) it can produce fantastic results.

Promote with your newsletter – For those who have a newsletter or if you engage with your readers via email, make certain you make them follow your Facebook page.

Do not just write the FB URL below your signature but Inquire politely to love your business page.

Step 10: Facebook ads is really a must

I have saved one of several easiest and a lot effective ways to improve your Facebook fans for last, as it is on your own that it’s not free.

Facebook supplies a self-service ad platform which you can use to either improve your following (advertise your page), improve your posts, get more leads, increase conversions or carry out a variety of other actions (as shown within the image above).

The procedure is actually comparatively easy and straightforward. Basically you choose a site you own, select your ultimate goal (advertise your page), select your audience (based on country, age, other demographics and interests) then set your daily budget and duration.

The cost per campaign is determined by numerous factors. The ultimate way to assess if Facebook ads is a great strategy to improve your following, is always to chance a pilot campaign for two days.

Spend $10-$20 dollars every day and run the campaigns for any fixed duration (no less than per week). At the end, you are able to evaluate if the cost per like is something you’re ready to buy.

I had great results with Facebook ads for both my websites as well as for client websites and I run campaigns every month (for a few days) to enhance my facebook likes.

It needs to be noted by purchasing Facebook ads you don’t buy likes but views. A lot of people feel that what you buy is Facebook likes but actually you have to pay Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit such button so invest some time and consider the message you want to display with your ad as well as the image to use.

Conclusion

Having a big variety of Facebook fans on your own business pages is very important for credibility and social promotion purposes.

If this wasn’t important in consumers, then nobody would care and the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once one does the required optimizations for your business page (steps 1 and two above), then a simplest way to obtain more followers is to use Facebook ads. Along with some A/B testing you can get to 10,000 fans without having over $1,000 (spread into a time period of months).

Once one does everything properly and so long as there is a great products or services, you are able to improve your fans to 100,000+ like I did together with the Facebook Page of my fitness blog.