Precisely how to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example how to get greater than 10,000 fans on your own Facebook business page.

Facebook may be the king of internet sites with over 1.79 billion active users per month (Updated December 2016). It is utilised by greater than 60% of Web users Worldwide which is an excellent tool for promoting products or services, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you’ll want plenty of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is vital.

What may be the need for having many Facebook fans on your own business page?

It indicates popularity – It’s obvious that the quantity of fans reveals how popular an online site is. A momentum business page with 100,000 followers is a lot more popular than the usual page with 1,000 fans this also results in a quantity of other benefits (described below).

It indicates trust – If you can’t see the relationship between Facebook fans and business trust, are considering that the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a prosperous business, blog or website will need plenty of Facebook fans. Five Years ago this didn’t make a difference but in the Modern day, social proof is vital.

More fans, more visits – The harder fans you’ve got, the higher may be the number of individuals that may see your posts inside their timeline and possibly see your website.

While this is correct, it must be noted that doesn’t your entire fans will discover your posts.

As already explained in the previous post, How to improve your Facebook Page Organic Reach, only a small percentage of one’s followers (no more than 4 percent) will discover your status updates.

This number may vary, but what is vital to comprehend now, is that if you’ve got 10,000 fans so you post a fresh update, it will likely be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social media is often a ranking factor, many studies show that popular websites on Facebook are more likely to perform better in search, than not so popular websites (variables being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re believing that creating a lot of Facebook fans is vital for your website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: These are the basic exact same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has greater than 100K fans plus it continous growing organically.

Step 1: First suggestion – you’ll want a Facebook business page

It may sound silly for that experienced nevertheless for beginners to social media this can be something new: An individual Facebook page differs from an enterprise page.

If you wish to have friends on Facebook to express your holiday photos you will need to create a personal page however if you simply are looking for fans and followers for your website or business you will need to create a Facebook business page.

So, the initial step would be to make certain you build a Facebook business page as well as the next step would be to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) not to mention posting interesting content – this can be the most significant optimization tip of.

The company’s content posted on your own Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it easier to get new fans or higher likes from ads once we will discover below.

Step 3: Benefit from your own personal Facebook account

I mentioned in the first step above you will want to have a very business page instead of a private page, however, you still need to have an active personal facebook account.

Here is why:

After you post an update on your own business page, one way to improve exposure and likes, would be to share that post on your own personal page as well.

People you’ve got as friends on your own personal page are more likely to ‘like’ and ‘interact’ using the post shared from your business page and will also increase the engagement factor of one’s posts.

As an effect, facebook shows your posts to more fans (organically).

So, one way to improve the amount of folks that view your posts and go beyond the 4% individuals group of followers would be to share and promote the post on your own personal page.

It is evident that the more quantity of friends the larger could be the visibility of the post.

Also, make certain you invite your entire existing friends (and a) to enjoy your Facebook business page. Accomplish that every time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social media 101 however, you need to have the Facebook like box on your own website for several reasons:

#1 – It’s a method to associate your site using the Facebook business page. Put simply this is a strategy to ‘tell’ search engines this is your official Facebook business page.

#2 – When you get plenty of fans, this is something must be proud off the other to demonstrate on your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a great way to grow your group of followers organically. Your readers can follow your site by clicking the LIKE button without having to check out Facebook.

Hint: For max results, squeeze LIKE box above fold (around the sidebar).

Hint 2: You can even popup so on box to new users (as an example, as soon as they spend 60 seconds on a page, as soon as they scroll right down to underneath or as soon as they try and leave your page – even though this is useful regarding getting new likes, you ought to be careful never to make it too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed so on box in the prominent position on our website.

The next natural step would be to start sharing content to keep your fans happy and maybe manage to convert them from fans > internet site visitors > customers.

Some simple rules to check out that may increase the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your fans anticipate seeing within your page. For example, should your web site is about Social networking, share content associated with social media instead of about sports or anything else you could possibly like. Should your users want to read sports news, they know where to find them.

#2 – Don’t forget they follow your business page to have updates about your website (and niche) instead of about your social gatherings: If you wish to get social, then make use of personal Facebook page, your business page is around your site.

#3 – Generally thumb, I prefer my business page to express content from my niche only, basically need to share a thing that is not associated with my niche, I prefer my personal page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your own Facebook page will drive your fans away. If you have an advancement to express as well that might benefit your fans, you can do this but don’t drink too much.

Try to post interesting, shareable content that is certainly associated with your niche, evidently this will not come straight from your site. Keep a balance between promotional and content that your followers may want to read.

Step 6: Share intriguing and top quality content (not merely links)

I made some tests about the impact of descriptions when you are conducting a Facebook update and discovered out that Facebook posts with ‘lists’ read more likes than posts with just links. Let me give you a good example to understand After all.

When you wish to share content from your website on Facebook, put forth Facebook status updates and enter in the webpage URL. It looks similar to this:

You can share this article without adding any additional information. Should your title and images are great, you’ll get many likes depending on the time you create the post, quantity of fans etc.

If one another hand, you enrich your posting by adding additional information especially a subscriber base, then other pursuits being equal, you happen to be more likely to grow in likes and shares.

For me as a result sense since people that view a title and image inside their timeline might not ‘Like It’ because it provides no value to them (don’t forget that the average user is given hundreds of postings inside their timeline if he or she login to Facebook).

On another hand once you give them valuable, top quality and easy to see information (being a list), they are going to click the LIKE button given that they read something useful without having to leave their timeline.

Note: This is a known indisputable fact that everyone has a bent of LIKING content without reading it so give them good reasons to achieve this; your site visits might not increase nevertheless the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you are taking a glance at one of the most popular Facebook pages, you will see that they generally tend to express images, videos, infographics, charts etc, with their usual text only postings.

This kind of content gets more likes and shares and as a result the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to check out your page. A number of suggestions to consider:

Quality updates – This is the best incentive it is possible to offer users. Before posting anything on your own page, you’ll want to ensure that it provides value on your audience. Choosing this consistently, you existing followers will share it using friends and will also attract more users.

Run a contest – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article would be to Such as the page first. There are several tools to achieve that but are considering if you don’t have a very known brand this many ‘t be so successful.

Content upgrades – When you have your blog, you should use ask users to adore your page to get an updated version of one’s post. This requires extra tools but it is something worth trying out.

Step 9: You have to promote your own content and page

When you create your business page don’t expect it will magically get a large number of fans. Apart from the tips outlined above, you also have to market your business page in places aside from Facebook.

A few suggestions to consider that assisted my case:

Promote in other social media networks – When you have accounts to social media channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to participate you on Facebook as well. Be polite and reveal to them the rewards from doing so.

Promote in Twitter – Besides posting about your Facebook page on other social media networks, it is possible to take advantage of twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and get these phones follow you on facebook (both your personal and business pages).

This method although it is time consuming, (I did so it manually instead of using any tools) it may produce great results.

Promote within your newsletter – When you have a newsletter or if you talk with your readers via email, make certain you you can keep them follow your Facebook page.

Do not merely write the FB URL within your signature but ASK them politely to adore your business page.

Step 10: Facebook ads is often a must

I have saved one of several easiest and many efficient ways to enhance your Facebook fans for last, as it is often alone that it’s not free.

Facebook supplies a self-service ad platform used with the idea to enhance your group of followers (promote your page), boost your posts, get more leads, increase conversions or perform quantity of other actions (as shown inside the image above).

The procedure is fairly easy and straightforward. Basically you select a website you use, select your goals (promote your page), select your audience (determined by country, age, other demographics and interests) then set your evryday budget and duration.

The cost per campaign is determined by many factors. The simplest way to assess if Facebook ads is a good strategy to enhance your group of followers, would be to manage a pilot campaign for 2 days.

Spend $10-$20 dollars each day and run the campaigns for the fixed duration (at least every week). Towards the end, it is possible to decide if the cost per like is something you happen to be prepared to pay for.

I had great results with Facebook ads for both my websites as well as for client websites i run campaigns monthly (stay) to further improve my facebook likes.

It must be noted by purchasing Facebook ads you don’t buy likes but views. Lots of people feel that whatever you pay for is Facebook likes but actually you spend Facebook to demonstrate your ad to more Facebook users.

If what you’re advertising is interesting, then more people will hit so on button so spend time and think about the message you wish to display within your ad as well as the image to make use of.

Conclusion

Having a large quantity of Facebook fans on your own business pages is essential for credibility and social promotion purposes.

If this wasn’t critical in the ultimate place, then nobody would care as well as the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you need to do the essential optimizations on your business page (steps 1 and two above), then this simplest way to get additional followers is with Facebook ads. With a bit of A/B testing you can get to 10,000 fans without greater than $1,000 (spread in to a time period of months).

Once you need to do everything properly and so long as there is a great products or services, it is possible to grow your fans to 100,000+ like I did so using the Facebook Page of my fitness blog.