The 10 steps below demonstrate with a real example how to get greater than 10,000 fans on the Facebook business page.
Facebook may be the king of social support systems with more than 1.79 billion active users each month (Updated December 2016). It can be used by greater than 60% of Online users Worldwide and it’s also an excellent tool for promoting a product or service, finding clients or gaining more loyal readers (followers).
To employ this for business purposes, you must have plenty of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is important.
What may be the significance of having many Facebook fans on the business page?
It indicates popularity – It’s a given how the number of fans reveals how popular a web site is. A facebook business page with 100,000 followers is a bit more popular than a page with 1,000 fans and also this leads to a number of other benefits (described below).
It indicates trust – In the event you can’t see the relationship between Facebook fans and business trust, are considering how the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).
Why did edge in the game? Because in today’s World a successful business, blog or website needs to have plenty of Facebook fans. 5yrs ago this would not issue in the Twenty-first century, social proof is important.
More fans, more visits – The harder fans you’ve, the harder may be the amount of people which will call at your posts inside their timeline and maybe call at your website.
While this really is, it ought to be noted that does not your fans will dsicover your posts.
As already explained in the previous post, How to boost your Facebook Page Organic Reach, only a tiny proportion of one’s followers (only Four percent) will dsicover your status updates.
This number may vary, what is important to understand now, is that if you’ve 10,000 fans so you post a new update, it’s going to be seen organically by the max of 300-400 people.
It’s great for SEO as well – Although officially The search engines do not admit that social media is a ranking factor, many studies reveal that popular websites on Facebook will perform better in search, absolutely nothing so popular websites (other factors being equal).
How to visit from 0 to 10,000 Facebook fans
Now you are believing that using a great deal of Facebook fans is important on your website and business, let’s see step-by-step the best way to change from 0 to 10,000 fans.
Note: These are the basic identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has greater than 100K fans also it continous to cultivate organically.
Step 1: First things first – you must have a Facebook business page
It may sound silly for the experienced however for beginners to social media this is something totally new: Your own Facebook page differs from a business page.
If you need to have friends on Facebook to express your holiday photos then you need to create a personal page though if you wish to have fans and followers on your website or business then you need to create a Facebook business page.
So, the first step is always to just be sure you develop a Facebook business page as well as the second step is always to ensure your page is correctly optimized.
Step 2: Optimize your Facebook business page
When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (within the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and of course posting interesting content – here is the most critical optimization tip of.
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The quality of the content posted on the Facebook business page will likely determine it’s failure or success.
Having an optimized Facebook page makes it easier to draw new fans or even more likes from ads as we will dsicover below.
Step 3: Benefit from your personal Facebook account
I mentioned in step 1 above you need to have a very business page and never a private page, but you still need to offer an active personal facebook account.
Here means that:
After you post an update on the business page, one way to boost exposure and likes, is always to share that post on the personal page at the same time.
People you’ve as friends on the personal page will ‘like’ and ‘interact’ with all the post shared from the business page which will raise the engagement factor of one’s posts.
As a result, facebook can have your posts to more fans (organically).
So, one way to boost the volume of individuals who view your posts and go after dark 4% individuals fan base is always to share and promote the post on the personal page.
It goes without saying how the more number of friends the larger may be the visibility with the post.
Also, just be sure you invite your existing friends (and brand new ones) to adore your Facebook business page. Make it happen every time you achieve a new ‘friend’.
Step 4: Add some Facebook Like box on the website
This is again social media 101 but you require the Facebook like box on the website for 3 reasons:
#1 – It’s ways to associate your web site with all the Facebook business page. In other words this is a method to ‘tell’ engines like google this will be your official Facebook business page.
#2 – When you invest in plenty of fans, this really is something should be proud off then one to show for your users (as explained above what this means is popularity, trust and social proof).
#3 – It’s a sensible way to expand your fan base organically. The future prospect can follow your web site by clicking etc button without needing to go to Facebook.
Hint: For optimum results, set the LIKE box above fold (around the sidebar).
Hint 2: You may also popup so on box to new users (by way of example, when they spend One minute over a page, when they scroll down to the bottom or when they try and leave your page – even if this is effective regarding getting new likes, you have to be careful to not help it become too distracting on your users.)
Step 5: Remember these instructions to increase post engagement
So far, we’ve created an optimized Facebook business page, added friends to personal Facebook page and placed so on box in the prominent position on our website.
The next natural step is always to start sharing happy to maintain your fans happy and possibly manage to convert them from fans > internet site visitors > customers.
Some simple rules to adhere to which will raise the user engagement along with your facebook business page:
#1 – Share relevant content: Share content that your fans count on seeing within your page. For instance, if your web site is about Social networking, share content associated with social media and never about sports or something different you might like. If the users want to read sports news, they know finding them.
#2 – Don’t forget which they follow your organization page to acquire updates regarding your website (and niche) and never regarding your social gatherings: If you need to get social, then make use of personal Facebook page, your organization page is approximately your web site.
#3 – Generally thumb, I prefer my business page to express content from my niche only, if I need to share an issue that isn’t associated with my niche, I prefer our page.
#4 – Don’t be too promotional: Sharing promotional content (continuously) on the Facebook page will drive your fans away. If you have a promotion to express as well that might benefit your fans, this can be done but don’t overdo it.
Try to publish interesting, shareable content that’s associated with your niche, evidently this doesn’t come from your web site. Maintain a balance between promotional and content that your followers may want to read.
Step 6: Share intriquing, notable and high quality content (not just links)
I made some tests about the impact of descriptions when you are performing a Facebook update determined out that Facebook posts with ‘lists’ read more likes than posts with links. Permit me to offer you an example to understand I am talking about.
When you need to share a blog post from the website on Facebook, you want to Facebook status updates and go into the webpage URL. It looks something like this:
You can share this text without adding the other information. If the title and pictures are good, you will definately get numerous likes with respect to the time you make the post, number of fans etc.
If one the other hand, you enrich your posting with the addition of more details specifically an inventory, then other things being equal, you are more likely to gain more likes and shares.
For me this may cause sense because people that visit a title and image inside their timeline may well not ‘Like It’ as it provides no value for many years (don’t forget how the average user is assigned countless postings inside their timeline when they login to Facebook).
On the other hand if you give them valuable, high quality and easy to read information (as being a list), they will click the LIKE button simply because they read something helpful without needing to leave their timeline.
Note: This is a known indisputable fact that individuals have a bent of LIKING a blog post without reading it so give them why you should do this; your web site visits may well not increase nevertheless the engagement factor of one’s posts will rise.
Step 7: Share images, videos and emotions
If you take a glance at probably the most popular Facebook pages, you will recognize that they generally tend to express images, videos, infographics, charts etc, along with their usual text only postings.
This sort of content gets more likes and shares and thus the page gets more fans and followers.
In research conducted recently by Buzzsumo, they identified how the most shared and liked content on Facebook, contains the following characteristics:
Step 8: Provide incentives to obtain more fans & followers
Why should someone follow your Facebook business page?
You need to give incentives to facebook users to adhere to your page. A few tips to consider:
Quality updates – This is the best incentive you can offer users. Before posting anything on the page, you need to ensure that it offers a superior value for your audience. If you do this consistently, you existing followers will share it using friends which will attract more users.
Run a contest – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is always to Such as the page first. There are various tools to accomplish this but are considering when you don’t have a very known brand this many not so successful.
Content upgrades – For those who have a blog, you should use ask users to adore your page to have new version of one’s post. This involves extra tools but it’s something worth trying out.
Step 9: You have to market own content and page
When you create your organization page don’t expect that it’s going to magically get a large number of fans. In addition to the tips outlined above, you need to in promoting your organization page in places apart from Facebook.
A few tips to take into account that assisted my case:
Promote in other social media networks – For those who have accounts along with other social media channels e.g. Google+, Pinterest etc. you can periodically ask your followers to participate your self on Facebook at the same time. Be polite and show them the huge benefits from the process.
Promote in Twitter – Besides posting regarding your Facebook page on other social media networks, you can take advantage of twitter’s interactive features.
When you recruit a new twitter follower, send them a personal (personalized) message and have them to follow your self on facebook (both your business and personal pages).
This method though it is time consuming, (Used to do it manually and never using any tools) it might produce fantastic results.
Promote within your newsletter – For those who have a newsletter or if you engage with your readers via email, just be sure you make them follow your Facebook page.
Do not just write the FB URL using your signature but Inquire politely to adore your organization page.
Step 10: Facebook ads is a must
I have saved one of many easiest and many good ways to improve your Facebook fans for last, because it is on your own that it’s not free.
Facebook provides a self-service ad platform used with the idea to improve your fan base (market page), boost your posts, get more leads, increase conversions or execute a number of other actions (as shown within the image above).
The procedure is fairly simple and easy straightforward. Basically you select a page you own, select your goals (market page), select your audience (based on country, age, other demographics and interests) after which set your daily budget and duration.
The cost per campaign is determined by numerous factors. The best way to assess if Facebook ads is a great treatment for improve your fan base, is always to run a pilot campaign for 2 days.
Spend $10-$20 dollars per day and run the campaigns for a fixed duration (at the very least every week). By the end, you can determine if the fee per like is one thing you are prepared to spend on.
I had accomplishment with Facebook ads for both my websites as well as for client websites and I run campaigns every month (for a few days) to improve my facebook likes.
It should be noted by using Facebook ads you don’t buy likes but views. Many people think that everything you spend on is Facebook likes but actually you spend Facebook to show your ad to more Facebook users.
If what you really are advertising is interesting, then lots more people will hit so on button so invest some time and think about the message you need to display within your ad plus the image to use.
Conclusion
Having a large number of Facebook fans on the business pages is critical for credibility and social promotion purposes.
If this wasn’t essential in the initial place, then nobody would care as well as the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.
Once one does the necessary optimizations for your business page (steps 1 and two above), then this simplest way to obtain more followers is to use Facebook ads. Along with some A/B testing you may get to 10,000 fans without greater than $1,000 (spread into a duration of months).
Once one does everything properly and so long as there is a great service or product, you can expand your fans to 100,000+ like Used to do with all the Facebook Page of my fitness blog.
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