Just how to obtain your First 10,000 Fans on Facebook (Case Study)

The 10 steps below demonstrate using a real example ways to get more than 10,000 fans on your Facebook business page.

Facebook may be the king of internet sites with more than 1.79 billion active users monthly (Updated December 2016). It’s employed by more than 60% of Internet users Worldwide in fact it is an incredible tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you’ll want plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is vital.

What may be the importance of having many Facebook fans on your business page?

It indicates popularity – It’s obvious that this quantity of fans reveals how popular an online site is. A likes business page with 100,000 followers is more popular than a page with 1,000 fans this also results in a quantity of other benefits (described below).

It indicates trust – If you can’t see the relationship between Facebook fans and business trust, consider that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a prosperous business, website or blog will need to have plenty of Facebook fans. 5yrs ago this would not subject however in the Modern, social proof is vital.

More fans, more visits – Greater fans you might have, the higher may be the number of people that may view your posts of their timeline and perchance visit your website.

While this is, it needs to be noted that doesn’t all your fans will dsicover you.

As already explained in the previous post, How to boost your Facebook Page Organic Reach, just a small portion of your respective followers (no more than 4 percent) will dsicover your status updates.

This number can differ, but what is vital to understand now, is actually you might have 10,000 fans and you also post a whole new update, it’ll be seen organically by way of a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social websites is often a ranking factor, many studies show popular websites on Facebook are more likely to perform better in search, than not quite popular websites (other factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you’re convinced that having a lots of Facebook fans is vital for your website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: Fundamental essentials very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. Typically the page has more than 100K fans and it continous growing organically.

Step 1: First suggestion – you’ll want a Facebook business page

It sounds silly for your experienced but also for beginners to social websites this is a new challenge: Your own Facebook page is different from an enterprise page.

If you need to have friends on Facebook to talk about your holiday photos then you need to make a personal page though if you want to have fans and followers for your website or business then you need to make a Facebook business page.

So, the initial step would be to just be sure you create a Facebook business page along with the alternative would be to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean selecting a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is actually the most crucial optimization tip coming from all.

The company’s content posted on your Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to get new fans or maybe more likes from ads once we will dsicover below.

Step 3: Take advantage of your own Facebook account

I mentioned in 1 above that you need to have a business page and never an individual page, but you still need come with an active personal facebook account.

Here is why:

After you post an update on your business page, one of the ways to boost exposure and likes, would be to share that post on your personal page too.

People you might have as friends on your personal page are more likely to ‘like’ and ‘interact’ together with the post shared from your business page and will also raise the engagement factor of your respective posts.

As an end result, facebook can have you to more fans (organically).

So, one of the ways to boost the amount of individuals who view you and go beyond the 4% people group of fans would be to share and promote the post on your personal page.

It goes without saying that this greater the quantity of friends greater could be the visibility of the post.

Also, make certain you invite all your existing friends (and a) to like your Facebook business page. Do that any time you achieve a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social internet marketing 101 but you require the Facebook like box on your website for several reasons:

#1 – It’s ways to associate your web site together with the Facebook business page. Quite simply it is a way to ‘tell’ search engines like google this is the official Facebook business page.

#2 – When you are getting plenty of fans, this is something should be proud off then one to exhibit in your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s the best way to improve your group of fans organically. Your potential customers can follow your web site by clicking so on button while not having to go to Facebook.

Hint: For maximum results, placed the LIKE box above fold (for the sidebar).

Hint 2: You can also popup such box to new users (for example, as soon as they spend One minute on a page, as soon as they scroll right down to the lower or as soon as they make an effort to leave your page – while this is effective regarding getting new likes, you ought to be careful to not make it too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed such box in the prominent position on the website.

The next natural step would be to start sharing content to keep your fans happy and perhaps find a way to convert them from fans > site visitors > customers.

Some simple rules to check out that may raise the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your fans anticipate seeing with your page. For example, should your website is about Social websites, share content related to social websites and never about sports or anything else you could possibly like. In case your users desire to read sports news, they are fully aware where to find them.

#2 – Don’t forget they follow your business page to acquire updates about your website (and niche) and never about your social gatherings: If you want to get social, then make use of your personal Facebook page, your business page is all about your web site.

#3 – Usually thumb, I use my business page to talk about content from my niche only, if I have to share an issue that just isn’t related to my niche, I use the page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your Facebook page will drive your fans away. For those who have an offer to talk about or something that may benefit your fans, you can do so but don’t drink too much.

Try to post interesting, shareable content which is related to your niche, of course this does not come directly from your web site. Keep a balance between promotional and content that your followers might want to read.

Step 6: Share intriguing and good quality content (not only links)

I made some tests regarding the impact of descriptions when performing a Facebook update determined out that Facebook posts with ‘lists’ get more likes than posts with simply links. Allow me to provide you with an illustration to understand what After all.

When you need to share an article from your website on Facebook, you try to Facebook status updates and type in the webpage URL. It looks something similar to this:

You can share this article without adding any additional information. In case your title and images are great, you will definately get many likes with respect to the time you make the post, quantity of fans etc.

If one the opposite hand, you enrich your posting by having additional information specifically a list, then other things being equal, you’re more likely to get more likes and shares.

For me this will make sense since people that see a title and image of their timeline may not ‘Like It’ mainly because it provides no value for many years (don’t forget that this average user is presented with countless postings of their timeline every time they login to Facebook).

On the opposite hand once you provide them with valuable, good quality and simple to learn information (like a list), they will select the LIKE button given that they read something useful while not having to leave their timeline.

Note: It is just a known indisputable fact that everyone has an inclination of LIKING an article without reading it so provide them with why you should accomplish that; your web site visits may not increase but the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you’re taking a glance at some of the most popular Facebook pages, you will recognize that they have an inclination to talk about images, videos, infographics, charts etc, with their usual text only postings.

This form of content gets more likes and shares and consequently the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified that this most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to check out your page. A number of suggestions to consider:

Quality updates – This is actually the best incentive you are able to lengthy users. Before posting anything on your page, you need to ensure that it gives you value in your audience. With this option consistently, you existing followers will share it making use of their friends and will also get more users.

Run a competitive sport – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content would be to Much like the page first. There are many tools to do that but consider that when you don’t have a known brand this many not be so successful.

Content upgrades – When you have your site, you can use ask users to adore your page to have new version of your respective post. This calls for extra tools however it is something worth testing.

Step 9: You’ll want to market own content and page

When you develop your business page don’t expect that it will magically get thousands of fans. Apart from the tips outlined above, you also have to market your business page in places other than Facebook.

A few suggestions to take into account that worked for my case:

Promote in other social websites networks – When you have accounts to social websites channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to sign up you on Facebook too. Be polite and tell them the advantages from doing so.

Promote in Twitter – Besides posting about your Facebook page on other social websites networks, you are able to benefit from twitter’s interactive features.

When you receive a new twitter follower, send them an exclusive (personalized) message and have these phones follow you on facebook (both your personal and business pages).

This method although it ‘s time consuming, (Used to it manually and never using any tools) it might produce great results.

Promote with your newsletter – When you have a newsletter or you engage with your readers via email, make certain you you can keep them follow your Facebook page.

Do not only write the FB URL through your signature but Inquire further politely to adore your business page.

Step 10: Facebook ads is often a must

I have saved one of several easiest and quite a few effective ways to improve your Facebook fans for last, because it is on your own that it’s not free.

Facebook offers a self-service ad platform that can be used either to improve your group of fans (market page), improve your posts, get more leads, increase conversions or execute a quantity of other actions (as shown from the image above).

The procedure is fairly basic and straightforward. Basically you choose a page you have, select your ultimate goal (market page), select your audience (determined by country, age, other demographics and interests) after which set your daily budget and duration.

The cost per campaign depends upon many factors. The best way to assess if Facebook ads is a great means to fix improve your group of fans, would be to chance a pilot campaign for a few days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (a minimum of per week). By the end, you are able to determine if the fee per like is one thing you’re willing to pay for.

I had achievement with Facebook ads for both my websites and for client websites and that i run campaigns each month (for several days) to boost my facebook likes.

It should be noted that with Facebook ads you don’t buy likes but views. A lot of people believe what you pay for is Facebook likes but in reality you spend Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then more and more people will hit such button so spend some time and take into account the message you need to display with your ad along with the image to use.

Conclusion

Having a huge quantity of Facebook fans on your business pages is essential for credibility and social promotion purposes.

If this wasn’t crucial in consumers, then nobody would care along with the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you are doing the essential optimizations in your business page (steps 1 and a couple of above), then the fastest way to obtain more followers is with Facebook ads. Along with some A/B testing you will get to 10,000 fans without any more than $1,000 (spread into a period of months).

Once you are doing everything properly and provided you do have a great services or products, you are able to improve your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.