In case you are spending too much time working on your business, and not having the results you want, you might have a small business process or two which is broken and requirements fixing.
Most business people I run into all have exactly the same kinds of problem. Their Follow-through is either broken or non-existent. They also do not have something set up for these processes to work accordingly.
let’s quickly start at square one. I’m not really planning to really get into what your doing wrong what is actually broken, that’s simply redundant I will only speak about the things that work due to limited space so that you can start making consistent and predictable results.
First it is vital that you understand the differing types of media platforms most business people use make an effort to market their product or services.
These media channels exist online in addition to offline and I’ll name only a few with the more recognized, so you will possess a general understanding.
Some Online media channels are:
-YouTube
-PPC (ppc)
Offline Media Contain:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the purpose.
Like a company owner I’m able to bet that you are operating on the one dimensional basis which can be very limiting when it comes to gaining a reliable client base.
The harder media you can use effectively the more successful your operations will become. Key term “Effectively”….
However Let’s not go jumping into any and each media platform thinking that the more you employ the good chances you have for success.
It won’t for exactly the same broken system to multiple media channels You’ll fail and you will probably fail miserably.
The secret is to fix your broken processes or else you will have exactly the same results will every one of the media channels you advertise on.
How Do You Repair it.
You can find 3 components that businesses should have set up to be able to possess a conssistent flow of new leads and clients.
Component 1 ~ You have to first first, possess a compelling offer to attact your ideal customer.
Go ahead and steer clear of how to get leads your ultimate goal being a company owner would be to solve problems by presenting answers to a targeted customer.
Your advertisements should speak straight to the perfect client providing them with a definite treatment for a challenge they are experiencing. No exceptions to this rule.
Component 2 ~ You need a means to capture leads. If you don’t possess a system set up for capturing the eye of your prospects before trying to offer them, you might be way off of the mark.
Fix this now! There all kinds of lead capture software out online that you can use I fould that Lead Pages are pretty solid have a look. These people have a good system for helping business people accomplish this.
Component 3 ~ You need a means to follow up with your leads. If you believe about it everything you have ever bought or joined there was clearly an engaging offer to first gain your attention.
Then when they had your attention you had been accompanied with and given more details.
When the offer was at line in what you had been trying to find that would solve the immediate problem that the were having, that’s when in support of whenever you made the decision to purchase.
Your customers, clients, and prospects aren’t any different.
1. Present an engaging treatment for a challenge disguised as an offer
2. capture charge
3. Follow up to make the sale.
This can be a really broad overview but I hope this helps one to start thinking in the right direction being a company owner.
To Your Success
-Larry
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