If you’re spending hours caring for your business, and not obtaining the results you want, you could have a business process or two that’s broken and requires fixing.
Most business owners I encounter have the ability to the same types of problem. Their Follow Through is either broken or non-existent. Additionally they do not have a system in place because of these processes to work accordingly.
so Let’s start at square one. I am not likely to really go into what your doing wrong what is actually not working, that’s simply redundant I am going to only discuss what works because of short space to enable you to get consistent and predictable results.
First it is vital that you understand the different types of media platforms most business owners use attempt to market their product or services.
These media channels exist online as well as offline and I’ll name only a few with the more recognized, so you’ll have a general understanding.
Some Online media channels are:
-YouTube
-PPC (ppc)
Offline Media Contain:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the point.
As a business owner I’m able to bet that you’re operating on the one dimensional basis which can be very limiting in terms of gaining a dependable subscriber base.
The more media you should use effectively the harder successful your operations will end up. Key phrase “Effectively”….
However Let’s not go jumping into any and each media platform convinced that the harder you employ the good chances you’ve for achievement.
It won’t for the same broken system to multiple media channels You’ll fail and you’ll fail miserably.
The key is to fix your broken processes otherwise you’ll have the same results will all the media channels you advertise on.
How can you Repair it.
You will find 3 components that businesses will need to have in place so that you can have a conssistent flow of latest leads and clients.
Component 1 ~ You must first let me give you, have a compelling offer to attact your favorite luxury customer.
You should stay away from internet network marketing your goal as a business owner is to solve problems by presenting methods to a targeted customer.
Your advertisements should speak right to an ideal client going for a definite treatment for a problem they are experiencing. No exceptions to the rule.
Component 2 ~ You need a method to capture leads. Unless you have a system in place for capturing the eye of the prospects before attempting to market them, you’re way off the mark.
Fix this now! There all sorts of lead capture software out online that you can use I fould contributing Pages are pretty solid try them out. They have a good system for helping business owners make this happen.
Component 3 ~ You need a method to contact your leads. If you think regarding it everything you have ever bought or joined there is an engaging offer to first gain your attention.
When they had your attention you were accompanied with and given more info.
If the offer is at line with what you were trying to find that would solve the immediate problem your were having, that’s when and only when you made the decision to get.
Your customers, clients, and prospects are no different.
1. Present an engaging treatment for a problem disguised as a possible offer
2. capture charge
3. Followup and make the sale.
It is a really broad overview however i hope this helps you to definitely start thinking in the right direction as a business owner.
For your Success
-Larry
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