If you’re spending hours caring for your business, rather than obtaining the results you want, you might have a business process or two that’s broken and requirements fixing.
Most business people I come across all have the identical forms of problem. Their Follow-through is either broken or non-existent. In addition they do not have a method in position of these processes to work accordingly.
so Let’s start where you started. I’m not really going to really enter into what your doing wrong and what’s not working, that’s simply redundant I will only talk about the things that work as a result of short space to be able to get consistent and predictable results.
First it is important to know the different types of media platforms most business people use attempt to market their product or services.
These media channels exist online as well as offline and I’ll name only some with the more recognized, so you will possess a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Include:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You obtain the idea.
Being a company owner I will bet that you’re operating on a one dimensional basis which can be very limiting in terms of gaining a reliable client base.
The harder media you may use effectively the greater successful your operations can become. Key word “Effectively”….
However Let’s not go jumping into any and each media platform convinced that the greater you employ the better chances you’ve for success.
It won’t for the identical broken system to multiple media channels You’ll fail and you’ll fail miserably.
The secret is to correct your broken processes or else you will have the identical results will every one of the media channels you advertise on.
How can you Fix it.
You will find 3 components that most businesses should have in position so that you can possess a conssistent flow of new leads and clients.
Component 1 ~ You must first first, possess a compelling offer to attact your ideal customer.
By all means steer clear of how to get leads your goal like a company owner is to solve problems by presenting solutions to a targeted customer.
Your advertisements should speak right to the perfect client providing them with a clear solution to a challenge they are experiencing. No exceptions to this rule.
Component 2 ~ You’ll want a method to capture leads. If you don’t possess a system in position for capturing the eye of one’s prospects prior to trying to offer them, you are way from the mark.
Fix this now! There all sorts of lead capture software out online which you can use I fould that Lead Pages are pretty solid try them out. These people have a good system in order to business people accomplish this.
Component 3 ~ You’ll want a method to follow up with your leads. If you feel regarding it everything you have ever bought or joined there is an engaging offer to first gain your attention.
Then when that they had your attention you’re accompanied with and given more information.
If the offer was in line with what you’re trying to find that will solve the immediate problem your were having, that’s when and only once you made a decision to get.
Your clients, clients, and prospects are not any different.
1. Present an engaging solution to a challenge disguised as an offer
2. capture control
3. Follow up and make the sale.
It is a really broad overview however hope it will help you to start thinking within the right direction like a company owner.
To Your Success
-Larry
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