In case you are spening too much time caring for your business, rather than having the results you need, you may have a business process or two which is broken and requires fixing.
Most business owners I come across all have the same types of problem. Their Follow Through is either broken or non-existent. In addition they would not have something in place because of these ways to work accordingly.
so Let’s start where you started. I’m not likely to really go into what your doing wrong what is actually not working, that’s simply redundant I will only speak about what works due to limited space to enable you to start making consistent and predictable results.
First it is vital that you understand the differing types of media platforms most business owners use attempt to market their product or services.
These media channels exist online along with offline and I’ll name only a few of the more recognized, so you’ll use a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay-per-click)
Offline Media Consist of:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the point.
As a company owner I will bet that you’re operating on the one dimensional basis which is very limiting with regards to gaining a dependable customer base.
The greater media you should use effectively the more successful your operations will become. Key phrase “Effectively”….
However Let’s not go jumping into any and every media platform convinced that the more you use the better chances you’ve got for success.
It won’t if you take the same broken system to multiple media channels You’ll fail and you will fail miserably.
The secret is to fix your broken processes or else you will have the same results will all the media channels you advertise on.
How can you Fix it.
You can find 3 components that businesses must have in place in order to use a conssistent flow of recent leads and clients.
Component 1 ~ You need to first first, use a compelling offer to attact your perfect customer.
Go ahead and avoid internet network marketing your goal being a company owner would be to solve problems by presenting methods to a targeted customer.
Your advertisements should speak directly to the right client providing them with an obvious treatment for a challenge they are experiencing. No exceptions to this rule.
Component 2 ~ You need a way to capture leads. Unless you use a system in place for capturing the attention of one’s prospects before trying to sell them, you’re way off the mark.
Fix this now! There all types of lead capture software out online that you can use I fould that Lead Pages are pretty solid check them out. They have a good system in order to business owners make this happen.
Component 3 ~ You need a way to telephone your leads. If you believe about this everything you’ve ever bought or joined there was clearly a powerful offer to first gain your attention.
Proper they’d your attention you were accompanied with and given more info.
If the offer was in line using what you were searching for that would solve the immediate problem that the were having, that’s when and only whenever you made the decision to purchase.
Your customers, clients, and prospects are no different.
1. Present a powerful treatment for a challenge disguised being an offer
2. capture charge
3. Follow up to make the sale.
It is a really broad overview however i hope this can help you to start thinking inside the right direction being a company owner.
To Your Success
-Larry
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