We (and the remaining internet for the past decade) have spent a little while convincing you of the importance of acquiring online reviews on your business. So let’s just assume you’re deeply in love with some great benefits of developing a couple of people tout how awesome you are well on the web.
With that being said, it isn’t really safe to imagine we all know wherever in the wide arena of the web we can easily point those well wishers whenever they need to sing our praises. I mean, we may all be capable to rattle off a few sites (“Yelp! And i believe they come to appear in Google Maps, too?”), but and we don’t exactly use a laundry list of options at our disposal.
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Check out our list of the top product review websites for B2B and B2C companies. Understand that every industry has niche websites, too. As an illustration, those involved with the restaurant industry may choose to perform UrbanSpoon. This web site post won’t end up in websites that are specific to one industry, however it will provide leave a review that apply to businesses in different industry.
Review Sites for B2C Companies
1) Amazon Customer Reviews
Amazon was the primary websites to allow for customers to post reviews of products in 1995, also it remains one of the most important practical information on consumers seeking to make informed purchase decisions. Even if people can and even do purchase a product elsewhere, if it is deeply in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that is — then many people will appear up its Amazon review before they decide to buy.
After that separate your products or services from one that looks exactly like it? Those shiny gold stars and good reviews. Goods are rated on the five-star rating scale, that’s categorised by area of reviews per star, as well as most helpful reviews and most recent reviews.
2) Angie’s List
Geared toward U.S.-based service businesses, Angie’s List can be a “higher-end” review website, because users actually have to cover membership. But you get that which you buy. The reviews, given by using an A-F scale, are generally very well-thought out — few people like going that ranting and raving that’s more prevalent on free review sites. The reviews can’t be anonymous, which assists lessen fake or misrepresentative reviews, and companies are allowed to react to the reviews posted regarding the subject, too.
It’s liberated to start a page on your company. Once you have yours, encourage your customers that are on Angie’s List to leave reviews there — members are the only ones allowed to get it done!
3) Choice
Have customers in Australia? Choice is a member-funded review website situated in Australia. Choice independently test services and provide performance reviews on their members. The bulk of their work involves testing services themselves, creating product comparisons, and writing buying guides. Furthermore, though, they certainly allow members to rate and discuss specific product brands and models to Choice members. When you have customers in Australia, we recommend encouraging those people who are on Option to leave reviews there.
4) Trustpilot
Trustpilot can be a fast-growing, community-driven consumer review platform situated in Denmark, although they’ve expanded away from Europe into 65 countries, such as U.S. The woking platform for businesses helps companies throughout the planet proactively collect reviews. It does not take customers who write both product and seller reviews, keeping it third-party verified.
When they use a basic version at no cost (this allows you to produce a profile page and collect reviews), their paid versions let you create customizable review invitations, share ratings and reviews on social networking, and link review data in your internal business systems.
5) TestFreaks
Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect reviews and write seller reviews to complement them. Another cool addition? Their question and answer feature, which lets prospective customers post questions and receive answers completely from your customer care team.
6) Which?
Which? is definitely an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie’s List, oahu is the folks from which? who write the reviews — not absolutely free themes. They don’t accept submissions for product testing or survey inclusion, but they do persuade folks to permit them be familiar with their goods and services by emailing [email protected].
While this leaves less room that you can influence whether your merchandise end up on their own site, will still be worthwhile to learn about and checking in with this popular site, specifically if you have customers in the U.K. The web site has product reviews for sets from dishwashers and tablets to cars and credit cards. They ensure that you review these products themselves, and then write about both their methodologies and results. Additionally they take customer surveys of products prefer and worst firms for customer care.
A great deal of their content is free, but customers can become members for ?10.75 each month to get use of a “Best Buys” and “Don’t Buy” list, the latest reviews of products off their test labs, and use of their consumer legal services service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and buy all items that they test. (Fun fact: They’re buying and test 80 cars annually!) That is about as legitimate as it gets. As such, there’s not much that you can do here “except” if you sell something, ensure it is, great.
Basically, you could take this website as a lesson in excellent articles. For each product they review, they supply the review criteria, product overviews, a buying guide, and social sharing buttons. To make sure quite comprehensive and, well, helpful. Pretty much the key to great content, shall we be right?
8) TripAdvisor
If you are in the travel, hotel, airline, entertainment, or restaurant industries anywhere in the world, you will want to read the reviews for the popular website TripAdvisor. As the largest travel site on earth, it has over 225 million reviews, opinions, and photos taken by travelers. Next to your skin some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about almost every location on earth you could possibly image. Many people look there before making an outing.
The important thing with a successful profile on TripAdvisor is so that it is as near to the top level with their popularity index as you can, to ensure people trying to find information inside a specific place view your listing. Based on TripAdvisor, the buzz ranking algorithm is founded on three key components: quantity, quality, and recency of reviews. Here’s an excerpt of the advice they offer businesses seeking to increase their ranking:
Quantity: Ask your guests to write down reviews, and use our management center tools to remind them as soon as they check out. Offering incentives for reviews is contrary to the rules, though — check out our policy to successfully know very well what is and isn’t okay.
Quality: Guests who enjoyed first class hospitality along with a memorable experience may write positive reviews. Monitor what previous reviewers have written to find out what worked and did not work most effectively on your property to help you maintain and boost your service.
Recency: Recent reviews factor more strongly in your popularity rankings and older reviews close to impact on a hotel’s ranking with time. Once again, encourage guests to write down reviews to maintain fresh content rolling in.”
9) Yelp
Yelp can be a free review website that lets consumers rate businesses on the five-star scale. Any organization can start a profile on Yelp at no cost, and users can build their unique free profiles to examine a small business. You’re liberated to react to reviewers, too, but we recommend choosing a balanced and polite procedure for any negative reviews you obtain, as Yelpers come in a reasonably tight-knit community.
Yelp has fit in fire over the past couple of years for a lot of slightly shady practices, like incentivizing businesses to market together in return for gaming the hunt results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers began to have a look at Yelp reviews in general along with the reviewer’s clout in your mind, instead of getting deterred by a business due to one bad listing.
With that being said, will still be to your great advantage to secure a constant stream of positive online reviews visiting your business’ Yelp account so happy industry is always towards the top of your review feed — especially is you are a location-based business. Yelp profile information contains items like store hours and placement information, so that your profile will usually turn up when individuals Google your organization.
10) Google My opportunity
You realize those reviews that report up with you do a google search for any business? Yeah, those things are stored on their list greatly.
Google’s Pigeon algorithm update uses distance and placement ranking parameters to provide improved regional online research results. So, in order for your business’ site to be properly optimized for search, you will want to build verified accounts with local directories — especially Google’s, called Google My opportunity. Getting reviews, comments, pictures, etc, especially on the search engines, can give you a lift in search. Only verified local Google+ pages can react to reviews.
An extra? Google Maps pulls that information and those reviews into the app, so developing a lots of content within could make your organization look more reputable.
11) Yahoo! Local Listings
Similar to Google My opportunity reviews, Yahoo! Local reviews let users post reviews of companies which has a five-star rating system.
Based on Search Engine Land, Yahoo! still receives about 10% of google search share. So while you might not need to speculate time working out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews for the Yahoo! Local Listings sure couldn’t hurt to the 10%.
Review Websites for B2B Companies
12) G2 Crowd
In case your business sells software, you will want to be sure you use a presence on G2 Crowd. On a monthly basis, over 300,000 people looking to buy software see the 37,000+ reading user reviews on this website to allow them to make better purchasing decisions.
G2 Crowd operates kind of like Yelp, but also in a unique niche. Information mill reviewed on the five-star scale, and reviews cover sets from setup and straightforward useful to security and support. Reviewers respond to your questions like “What do you like best?”; “What do you dislike?”‘; and “Recommendations to others considered the product.” Also, it is possible to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is definitely an online review website for software businesses. Reviewers on the spot are authenticated via LinkedIn to make certain they’re users (even though the reviews themselves can still be anonymous), which allows users to find out what their LinkedIn connections assert about particular programs on TrustRadius. This adds a layer of trust for a person reading the site.
You should use the site to browse reviews of person companies, or compare two companies side-by-side that compares their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.
In addition to their company reviews, they’ve come up with a lot of buyer guides for categories including talent store, business intelligence software, core HR software, social networking, and A/B testing to help people find the proper product for the children according to numerous reviews and user ratings.
14) Salesforce AppExchange
Provide an app for the Salesforce AppExchange? Then you’ll definitely need to record your app’s ratings and reviews there. Testamonials are according to a five-star rating system, each app has reviews listed most abundant in helpful positive review and most helpful negative reviews first, as well as all reviews, where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews and discover the volume of downloads with simply several clicks.
For Online Reviews Both B2B & B2C
15) Eee
A nonprofit site, better Business Bureau (BBB) evaluates all sorts of businesses against some best practices for how businesses should treat the public. They don’t directly recommend or endorse any businesses, products, or services; they simply supply the public together with the facts about their site about businesses, and if they have met the BBB’s accreditation standards. They’re going to also review both accredited and non-accredited businesses.
A business’ profile listing for the BBB contains general overview information, just like a short company bio and the company’s accreditation status, previous any complaints made in regards to the business and whether or not they were resolved, reviews, and the BBB’s A – F rating of the business.
16) Glassdoor
Glassdoor is definitely an employee review website that assists anyone — from prospective employees to prospective customers to investors — receive an thought of exactly what a firm is love from inside. In other words, it helps measure the more qualitative factors of products like valuation.
Employees can share what it’s love to interview and just work at their companies, and the site shows visitors which publication rack rated highest by their employees. Many employers apply it to develop their employment brand to allow them to target and recruit candidates, however, you could also utilize the reviews to express ideas internally for improvement among your management team.
Creating a manager account is free of charge, and it’s really easy to track and react to reviews. As an example, it is possible to build alerts so you receive an email when a new review is posted to help you acknowledge and react to each one.
Other locations for Consumer Reviews
Online reviews also exist on websites that aren’t necessarily built just to publish online reviews. Some businesses use their social presence and site to encourage online reviews … and a few brands just have them unsolicited, for better or for worse.
Here are a few websites that, if you choose to (please, choose to) can serve as additional hubs for online reviews. And they’re awesome, given that they have enormous reach, and you have some — if not entire — treating these properties.
17) Facebook Ratings & Reviews
Do you realize there is a place on Facebook for fans to leave ratings and reviews of your respective business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems like for the left-hand side of your respective Facebook Page, so you can’t move or get rid of it as you can the rest of your respective Page.
Anyone logged into Facebook can post a rating or overview of a small business. All they should do is go to the Reviews section of your Page, click the grey stars to choose a rating, and then write an optional review. They are able to make that review public, visible to friends, or visible and then them.
18) Twitter
The ridiculously fast-paced nature of Twitter makes it seem like a weird place to attempt to accumulate reviews. But while users might not always search for reviews directly on Twitter (if you don’t started some form of review hashtag, perhaps), tweets continue to be indexed in search results. This means a user’s tweet, whether complimentary or less-than, could pop-up in the SERPs when someone’s trying to find reviews in your business.
Not only that — there’s items you can actively use the positive tweets coming towards you. As an illustration, we tested the part of social proof on conversions at HubSpot, attaching three tweets that gave positive reviews by using an ebook we were promoting back then. Guess what happened? The CTA together with the three tweets converted superior to the CTA with no tweets. If you learn to “Favorite” tweets that could work as positive reviews in the foreseeable future, it will be simpler to find them if you want for their services within your marketing.
19) Your own personal Website
Finally, normally the one place that you have total and utter control: your internet site. It’s an excellent place to publicize reviews you obtain (perhaps embed among those tweets you favorited?) You may create a section of your respective website dedicated just to reviews and testimonials, and even add a form so happy customers can submit their unsolicited reviews. But if you’re actively campaigning for positive online reviews so you encounter happy customers who wish to make you a positive review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to possess a place on your internet site to create their kind words. Think about adding testimonials to landing pages and product pages, too.
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