I thought about writing this post on band promotion because I be familiar with new bands and struggling musicians wishing they were given more paying gigs. Obtaining a paying gig is a useful one, I mean… you spend considerable time, energy and in many cases money on getting your act together.. rehearsing, planing a trip to rehearsals and gigs (gas could be a pain in case you travel by car), buying your gear, etc. But getting paid gigs for brand new acts can be be extremely difficult.
While I believe it is great to get paid, I do not mean to say consider a band being a business. What I am saying is, it will be practical to at least have your costs covered.
Needless to say, that might depend upon both you and your reasons why you have a band in the first place.
Some bands wish to play; enjoy playing; think that playing and achieving their music on the market is the foremost compensation there’s… along with the return of these purchase of effort, time and expense is always that chance to stand up there and PLAY. There’s also other people who work towards a long-term goal like building their unique following and achieving their music across to them.
Exactly why it’s, virtually sums it down.
But, in case you wished to get paying gigs, below are a few steps you can take.
1. Work on Your product or service
Once in a while I locate client who struggles with promoting their products or services, and set in many effort and then get minimal results. The reason is, they haven’t been able to accurately develop, define and refine their product, which explains why aggressively promoting something mediocre will invariably yield mediocre results.
So what is your products or services? This guitar rock band, as well as your music. The true secret real how would you set yourself in addition to the rest. What exactly is it you do that is unique, or what exactly is it you can do better than everybody else?
“What would you like website visitors to remember and Just like you for?”
2. Define Your Music/Repertoire
Repertoire defines what type of band you happen to be. Additionally, it defines who your audience is. I really believe writing and recording original materials are great because insurance agencies your own music you develop an asset that others don’t have. It really is that final quantity of a collaborative creative effort that music news BUT, will not guarantee success, since to your band to be successfully recognized for your music, you’d probably first need to attract viewers that gets to listen for and regards.
On a single note, being a cover band does not mean you cannot get paying gigs. There are plenty of cover bands that will get paid well for small bar gigs and even major events.
What it really depends upon will be the novelty in the band, as well as your draw. Novelty is always that something about yourself that people would want to come see; as well as your draw will be the size the bunch you’ll be able to gather at your gigs.
3. Market Yourself
You’ll have to sell yourself to people that you imagine would thank you for your band and what you have to offer. You’ll find basically 2 types of people you wish to sell to; you can find individuals who you need going to your gigs and appreciating your music, along with the those people who are able to hire you for gigs.
This can sometimes be the classic “the chicken or egg scenario”, where you actually increase your audience and have more exposure by being playing more gigs, but to obtain additional gigs you still have to get invited or hired by individuals who’ve a hand to produce gigs happen.
Nevertheless it need not be complicated. Simply do both as well.
Networking is key. The more people you’re able to meet, the greater contacts you identify, the closer you’re able to your goal.
4. Management / Representation
You need a manager. An expert figure individual preference trust and trust to dedicate yourself nothing more than the success and well-being in the band.
A manager needs to be a tenacious businessman. He’s a negotiator, understands marketing, and even more importantly he believes within the product he’s entrusted with. His primary goal is to sustain and develop further the merchandise he manages.
Developing a manager will surely have many advantages, the other of the things that managers doing that bands that manage themselves cannot, is be objective. The manager sees something individual members inside a band don’t see, this is especially valid when some folks this rock band develop egos that cloud their judgment. Members usually tend to get tunnel vision and might not respond well with other people’s opinions that will not be flattering, a manager knows if criticisms are valid and take these not emotionally but objectively.
A manager is both part of the audience and outsider; an affiliate as he in concert with the audience to achieve their set goals. He’s an outsider who can make rational decisions and in many cases be critical in the group whether it fails to get results what their audience expects.
Musicians can be the most stubborn of individuals, along with the least receptive to criticism, as well as a trusted opinion from a professional figure may help this rock band attempt to better the merchandise. Remember that the manager is first and foremost a businessman, and the man runs this rock band which is “profitable”… the more to promote a band, the greater money it can make, the greater money the manager makes also.
Managers also need to be very aggressive and protracted, an associate of mine (a manager to get a huge act) once said a tale about how exactly she approached bar after bar and then get denied each time and it was given a variety of reasons and excuses. She never gave up, and didn’t give up on her band… today that band can be a major recording artist… and in actual fact they are big for a long time now.
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