App gamification is no longer a secret hack – and for good reason! Case research shows which a gamified app sees increased user engagement and decreased user churn. Whilst remaining flexible and cost-effective! Could it be any wonder, then, that a recent Gartner report found that a stunning 70% of the world’s top 2000 businesses are now using gamification? So what are some situations of gamification? And just how much does it cost to gamify an application?
In the following paragraphs, let’s review why gamification is really important for mobile apps.
Why app gamification is the latest thing
Today, mobile app growth teams find a valuable strategy in-app gamification. In 2019, the global gamification market hit above $10 billion in revenues for the first time. Incredibly, this is forecasted to skyrocket with an impressive $30 billion by 2025!
Why is everyone adopting gamification with such enthusiasm? The result depends on how app gamification can align along with your goals and make your company more resilient:
App gamification slashes user churn
Certainly, the main part of the customer journey for activation is onboarding. Industry wisdom states that each onboarding step makes a 20% boost in user churn – preventing acquisitions from being activated. To combat this, you can use a progress tracker.
Take LinkedIn, whose progress bar created to encourage profile set-ups resulted in an amazing 55% rise in conversions.
App gamification drives user engagement
The person spends 1/3 time on mobile! This provides you numerous of room to increase app engagement, which can be hugely beneficial. To put it briefly, engaged users create more data you can leverage, used to better industry to them.
Gamification can give you that uplift – case studies show that the clever implementation of gamification examples can increase mobile user engagement by 47%.
Developing a gamified app? 4 ideas to begin
Gamification is both a science with an art. On one hand, it’s about clearly being aware motivates and triggers your users. On the other hand, it’s about making such things as progress and achievement tangible through rewards. It is precisely because you can tailor app gamification on your situation it’s so powerful. However, it’s also what makes creating a gamified app so intimidating.
To produce your gamification journey easier, here’s how to get started:
Make it competitive and social.
Science demonstrates people are highly motivated by social influences. Considering this, an in-app community with gamification examples like challenges, points, and leaderboards goes a considerable ways to creating an active userbase that engages collectively!
Make progress visible.
Leverage achievements, progress bars, and leveling systems to maintain users engaged. At the same time, streaks are a super simple way to illustrate a user’s growth.
Reward participation.
Reduce user churn by giving users points, badges, and redeemable prizes! Research finds that badge rewards produce a ‘significant positive effect’ on the user, leading to higher app engagement!
Make winning straightforward.
A fairly easy digital confetti graphic goes a considerable ways to believe a user’s win.
Indeed, timely positive reinforcement enhances the connection between a reward.
The amount will it cost to gamify an app?
With all of this in your mind, the amount should it cost to gamify an app? Well, the treatment depends around the solution you pick. If you’re gonna build in most gamification features yourself, it will require up a lot of time and resources. However, app gamification software can save you a lot of time and cash!
Most gamification software program is priced per (active) user. Prices can vary greatly based on what software you’re using as well as the different capabilities they have. Some apps are stand-alone features like leaderboards or in-app notifications, and some provide a huge selection of reward systems like badges, achievements, plus much more. Additionally, creating a gamified app is much more than merely adding some features. It’s about truly understanding user motivation, and building an experience around it.
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