If you are not used to marketing automation, you may want to think about the way you plus your team will want to adopt those automated processes correctly. Considering how a marketing automation companies are growing with increased adoption rates, it is advisable to ensure automation is done efficiently.
Clearly, many industries are adopting marketing automation software and technology tools; they’re few essential items that you should bear in mind while making the options:
1. Don’t automate bad processes and watch out for outsourced lists
Map your marketing processes that bring customers and leads thoroughly. Flow of leads over the funnel, including allocation along with their sources are key. Hence, map those properties accurately. Make sure that the individuals your team that run these processes are on-board with any changes that such automation provides to their day-to-day work. Appointing a difference manager (champion) who’s a marketing and advertising process specialist could save you time and expense. Identify and eliminate poor processes – fix the method before you automate it.
2. Avoid outsourced lists and automate lead qualification to stay compliant
Avoid buying subscriber list and sending them automated email promotions. These will fail and turn into costly to resolve. Especially now, with GDPR, this could get a business into a ton of trouble. Automation tools can be a life-saver using their inbuilt measures to ensure that some of your processes are compliant with the new laws. Having said that, the application is an only enabler and you need to do the project to remain compliant. To help conserve the process, concentrate on creating exciting content which will motivate people to join your posts offerings (say, eBooks and animated GIFs) and make + expand your own opt-in database that may deliver better lead conversion.
Email databases will expire as the years roll by so it is imperative that you keep generating new leads at a higher rate than the expiry rate; which is about 25% a year. To create new leads, you’ll want to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your website for your search engines like google. Automation is ideal for nurturing leads, however, you have to generate those leads first for the next factor to happen.
3. Do not let fancy features fool you
When deploying an advertising automation to meet your needs, don’t let fancy features fool you. Each software could have different learning curve, and possibly utilizing a software with an easier UI might increase processes. But, whether it doesn’t solve your marketing process related (specific) problems, this may not be the application to suit your needs.
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