What’s promising was that around 40% with the exhibitors had a trade exhibition video running. It had been inspiring a large number of exhibitors understood the strength of video to quickly convey how their products work. Made us feel warm and fuzzy inside.
Unhealthy news was that a majority of from the videos were absolutely appalling.
Why so appalling you may ask? Some were bad simply because they was clueless that of the power of production values in giving the best impression for their target market. Others did not have any strategy whatsoever.
You will need a trade exhibition video strategy
Many organisations believe playing their marketing video with a trade event ‘s all there exists to it.
The principle intent behind a marketing and advertising video is always to sell services or products. It discusses your reason for differentiation, the product works, the way works extremely well and yes it all fits in place with believable testimonials. It tells your organization story in around 5-8 minutes.
This can be perfectly suitable for showing your video in a peaceful and cozy area – just like an office or boardroom. Where there are usually comfy seats and also multichannel audio for your ultimate viewing experience.
In contrast, the trade event video features a difficult life. It only has seconds to get the interest of weary passers-by. It should make itself heard from the din in the booming PA system. And it has to be interesting enough to hold people’s attention more than a matter of seconds, to ensure messages get understood.
You cannot expect the regular marketing video as a way to shine under these tough conditions.
Exactly what can you are doing to generate your trade show video survive life inside the tough streets with the trade exhibition?
Say it with titles
Expos are noisy places. Usually do not expect that people will be able to hear or concentrate on what your narrator has to say.
Switch the voiceover with clear titles that designate what is happening. Men and women be jamming at different times from the video, so ensure you have titles up always. Only communicate six clear messages or less.
Ensure it is upbeat
You merely have three seconds or fewer to grab attention. Use exciting visuals, upbeat music and appealing titles. Do not have the same shot running more than 5 seconds.
Choose music wisely. One video we got featured loud heavy metal music. Not merely made it happen sound truly awful, however the video content was mainly made up of happy snaps of staff waiting their equipment. In the event that wasn’t bad enough, staff with the stand were too busy singing along to greet customers. This business could have done better by not showing their video.
That can bring me to my next point, blurry home cameras and shoddy still pictures cause you to be look cheap. Avoid rendering it yourself, unless you can allow it to be appear like you didn’t. Viewers is going to be playing an impact of the type of business you’re and what to expect when doing business with you by watching your video. An unhealthy quality video will turn people away.
Ensure that it stays short
Choosing kidding yourself if you think maybe that somebody will spend seven minutes watching your video – all while taking a stand.
Keep your video into a amount of four minutes or fewer. Increase the risk for area surrounding your television screen inviting.
At Austech, a few exhibitors had arranged little alcoves to look at their video. Comfy chairs were lay out, in addition to a table with mints.
Do what you can to provide attendees the ability to be careful about your video. As an example, hiding your television screen behind your desk and continually standing in front from it decreases the ability of one’s video to draw in passers-by.
Trade event videos are specialised promotional tools that needs to be adapted on their unique environment.
This implies re-editing your marketing video. And before you cry, ‘that sounds expensive’. Keep in mind that it requires is often a re-cut of the footage. As a trade show video is shorter and requires no voiceover, the charge may be as few as 30-40% from the cost of your original marketing presentation.
Trade exhibition success is all about getting noticed and letting people know how you can solve their problem.
Be sure that your video builds brand recognition, communicates everything you do, will give you credibility and gets people wanting to talk with you. Otherwise, you’re just costing you marketing dollars.
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