I want to show you what sort of strength of podcasting can help you build a relationship together with your audience, and position you as a possible expert.
When I worked for a copier company (coupled with an incredibly brief stint in sales) I learned that selling is about relationships. You can get from other “Friends.” A different way to check this out will be the law of reciprocity. What the law states of Reciprocity is (approximately) that people can do nice things if you have done nice things on their behalf.
How do we build that relationship with individuals? How do you reach a worldwide audience? You start a podcast. Many podcasters are reaping the main advantages of podcasting. Here are just examples.
Michael Butler with the Rock ‘n roll Geek Show is a superb story. Michael was the main music podcast. Michael had the capacity to travel play bass guitar first of his favorite musicians (who was simply famous around australia). The issue? The gig was at England and Michael is San fran. Michael has become podcasting since 2004, so when he announced the chance his fans pulled together and commenced a fund for Michael’s routes. Result? Michael flew to England, played the gig, stayed with listeners with the show together a good time.
George Hrab includes a podcast about skepticism referred to as the Geologic Podcast. George is often a musician, then one very creative fellow. George has become podcasting since 2007. Within a few years, George has become seen as expert within the skeptic community. He has been required to speak and play his music in the the united states and abroad at a number of the biggest national skeptic conventions. For George’s latest album he made a decision to release the entire album as you file, and provides it away totally free to his listeners. Whenever they liked it, they can go choose the album at CDbaby.com or iTunes. The actual result? George may be topping the charts at CDBaby since its release. His fans are buying the album they only received for free. This move has boosted the sales of George’s six previous albums (which aren’t free).
Dave Gardner is a hockey fan and contains always aspired to be a hockey announcer. He obtained a small portable recorder and commenced visiting the games and doing play by play to the recorder, and releasing the audio because “Rat Cast”. This helped promote his local team, along with the following year the AIHL hockey league asked Dan to do a podcast regarding the entire league. Dan has become motivated to cover different games in several locations, and expanded his skills to feature doing live web coverage in the games. When the league announced how the finals could be on ESPN, they needed a colour commentator Dan was their “go to guy” to climb into the ESPN booth and call the action live.
Chris Christensen hosts the Amateur Traveler Podcast where he soon started off performing a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris into the future visit (at no cost) and report. Chris takes fabulous photos with the locations and brings about you can purchase on his site. While he is equipped with to fund travel he can now write rid of it being a business expense for his podcast.
You don’t have to spend 1000s of dollars to begin a podcast. As soon as the initial price of a microphone and also other hardware is done (that is typically $80-$300), the expense is about $20 a month. What other medium lets you reach a universal audience for seven cents each day?
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