(October 30, Shanghai) Asia’s leading independent e-cigarette brand RELX presented its latest product, a Bluetooth-enabled intelligent e-cigarette referred to as RELX i, on the International e-Cigarette Industry Expo (IECIE) in Shanghai.
The IECIE is possibly the world’s largest e-cigarette exhibition that sees participation from over 1,000 companies from home and abroad.
The RELX i, RELX Technology’s latest products launched in August 2019, is the first-ever intelligent e-cigarette from the Chinese market. The device connects having a companion app that tracks key usage data and consumption patterns, giving users richer insight into the habits of rats and permitting them to make changes in lifestyle per their individual goals.
The business is planning on launching these devices in select global markets after the year.
In the exhibition, RELX’s ‘PodBot’ drew much attention through the crowd, which customized e-liquid flavors for curious participants and promptly filled their desired formulations into empty RELXPods during first minutes.
The corporation known for its product innovation, finding solutions to common industry problems like pod leaks, battery life, vapor quality, along with other hardware use issues. Thus far, the corporation has filed over 170 invention patents. RELX products utilize FEELM Inside ceramic atomizers that render richer plus more satisfying vapor.
“What causes us to different from other brands is that we invest a whole lot in making details perfect,” said Kate Wang, CEO of RELX Technology.
Its flagship product, the RELX Alpha, along with the new RELX i both carry its SmartPace vibrate feedback feature that notifies users when they’ve vaped more than 15 times within 10 minutes, a testament to the company’s resolve for giving customers a more responsible approach to vape.
“RELX Technologies have always placed social responsibility, consumer experience, and product quality above anything else,” said Jiang Long, co-founder of RELX Technology. “Our relentless pursuit of excellence and increased exposure of R&D permits us to dig deep into what consumers need, and create items that truly bring the near future for this.”
Based on market consultancy Euromonitor, RELX Technology holds over 44% from the China market with the first half of 2019. As outlined by RELX Technology, its market share in China has exceeded 60 % by the end of this August.
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