What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Coffee Shops!
This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds is the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and cost through holding a distinctive position that attracts adults and kids alike.
The McD’ Coffee houses could be ideal in tapping into the coffee cultures which might be growing rapidly through the globe. These coffee cultures dominated by Starbucks and personal cafes attract people that pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities because they consumers convey more in-store time to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people look to coffee shops as time-killers enroute for the cinema, take-away, or rediscovering the reassurance of work. They are hunting for a short-term experience that is fast with excellent service at a fair price.
McD Coffee Shops will be separate entities through the fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics and the standby time with the infamous ‘M’ logo would allow for immediate recognition, credibility and belief inside the medical. Except for further differentiation through the fast-food image, the famous ‘red’ theme would be substituted with the ‘grey/black’ colours which are sometimes utilized in certain countries. Also introducing much more comfortable seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience cafes; so students are not entirely excluded from this adult experience.
McDonalds is known for being open until late and their Fast food restaurants would thus satisfy the huge consumer demand from club/bar goers and tourists that would buy into a product that allows the crooks to enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, in addition to their lower prices in comparison with Starbucks etc would permeate countries where coffee houses are considered a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants as they can connect to the same exposure to lower prices, better and faster service.
This venture create a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty to the brand.
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