What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds is the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and Value and by holding a unique position that interests adults and kids alike.
The McD’ Cafes would be ideal in making use of the coffee cultures which can be growing rapidly through the entire globe. These coffee cultures covered with Starbucks and also cafes attract people who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities as these consumers convey more in-store time and energy to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people check out cafes as time-killers on their way on the cinema, take-away, or going back to work. They may be looking for a short-term experience that’s fast with excellent service at the fair price.
McD Cafes will be separate entities from your fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics and also the technique infamous ‘M’ logo enables for immediate recognition, credibility and belief inside the start-up. But also for further differentiation in the fast-food image, the famous ‘red’ theme would be substituted with the ‘grey/black’ colours which can be sometimes employed in certain countries. Also introducing convenient seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience fast food restaurants; so youngsters are not entirely excluded because of this adult experience.
McDonalds is renowned for being open until late along with their Fast food restaurants would thus fulfill the huge consumer demand from club/bar goers and tourists that will buy into a brand which allows them to enjoy their coffee experience whenever they desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, along with their lower prices when compared with Starbucks etc would permeate countries where coffee houses are viewed a premium/luxury. Starbucks may offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses because they can connect to the same experience with lower prices, better and faster service.
This venture will prove to add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty towards the brand.
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