Why has the affiliate couponing industry abandoned the benefit store industry? Should you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will notice that there are limited if any coupons intended for grocery chains. It appears as if there is a disconnect relating to the coupon affiliates as well as the convenience store industry. If you consider the amount of money is at stake it doesn’t make for good business. $1 from every $24 dollars is spent in this country inside a convenience store. So just why has the coupon affiliates abandoned this channel?
I think among the problems may be the sheer number of convenience stores. You will find 154,195 convenience stores within the U.S. since December, 2015 (NACS/Nielsen) as well as the site counts keep growing yearly. Another possible problem may be the fragmentation of the profession. There are many regional players simply a handful of national players. One other issue is just about the speed with the transaction. Most of us have been in line in the grocery store and had that lady facing us pulling a number of coupons beyond her little pouch bag which simply decelerates the transaction time in the register. That is not good for the actual store. The average time it takes for a person to penetrate and by helping cover their an order at a convenience store is 3 minutes and 33 seconds (NACS). However, with all the coming of the smartphone it is easier to employ a coupon. Digital couponing is actually changing the way you save money with the convenience store. The usage trend of store coupons is definitely in the upward trajectory also it doesn’t appear like it’ll decrease in the near future. Supermarkets account for 34.2% of retail outlets in america (NACS). There is no other U.S. retail channel that’s this important section of virtually any community in the nation which is reflected in the overall dollar sales of the industry at $696.1 billion. Those sales represent about 4.1% with the entire estimated $17.7 trillion U.S. gdp.
I believe there’s a marriage of sorts going on with convenience store coupons and the smartphone. It is estimated that well over 5% of sales transactions from the store will incorporate searching for coupon of some type through the year 2019 (Gasbuddy.com). It’s predicted there will be around 1.05 billion global mobile coupon users in the world by 2019. Using the convenience the GPS location features on smartphones and push technology getting better each day it’s no surprise why store coupon usage on your own smartphone is rising. Digital coupon redemption is roughly 10% today. Whilst the old fashion print or paper coupons have a very redemption rate of 1% or fewer. 90% of digital coupon users redeem their coupons in a matter of several days of receiving them on his or her phones. One would believe the redemption speed will simply increase for that convenience customer and redeem them sooner.
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