Why has the affiliate couponing industry abandoned the convenience store industry? If you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will find that there are few if any coupons intended for grocery stores. It appears as though there’s a disconnect involving the coupon affiliates and also the convenience store industry. In the event you consider what kind of money are at stake this doesn’t make any sense. $1 of all the $24 dollars is put in the united states within a convenience store. So why has got the coupon affiliates abandoned this channel?
I do think one of the problems could be the sheer number of grocery stores. There are 154,195 convenience stores in the U.S. as of December, 2015 (NACS/Nielsen) as well as the site counts rising every year. Another possible problem could be the fragmentation of the industry. There are lots of regional players in support of a small number of national players. More problems is among the most speed from the transaction. Most of us have experienced line on the grocery store along that lady in front of us pulling a lot of coupons out of her little pouch bag that only decelerates the transaction time at the register. That isn’t beneficial to the convenience store. The common time it takes for somebody to get in and by helping cover their a purchase order with a convenience store is 3 minutes and 33 seconds (NACS). However, together with the advent of the smartphone it might be easier to use a coupon. Digital couponing is essentially changing the way you cut costs with the convenience store. The usage trend of most shop coupons is obviously in an upward trajectory also it doesn’t appear to be it is going to slow down before i write again. Grocery chains are the cause of 34.2% coming from all retail outlets in the us (NACS). There’s no other U.S. retail channel which is this important portion of virtually every community in the nation which is reflected inside the overall dollar sales of the industry at $696.1 billion. Those sales represent about 4.1% of the entire estimated $17.7 trillion U.S. gross domestic product.
I do believe there is a marriage of sorts occurring with convenience store coupons and the smartphone. It’s estimated that well over 5% of sales transactions inside store includes an electronic coupon of some type through the year 2019 (Gasbuddy.com). It really is predicted there will be around 1.05 billion global mobile coupon users on the planet by 2019. Using the simplicity the GPS location features on smartphones and push technology improving everyday it is no surprise why store coupon usage in your smartphone is rising. Digital coupon redemption is roughly 10% at this time. As the old fashioned print or paper coupons have a redemption rate of 1% or fewer. 90% of digital coupon users redeem their coupons in just several days of receiving them on their own phones. One could feel that the redemption speed will only increase to the convenience customer and redeem them sooner.
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