The story about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC is always to get rid of the word “fried” in it’s name. The term “fried” has negative connatations like being unhealthy, having high-cholesterol, causing obesity and much more. Therefore, as a possible effort to rebrand themselves like a healthier family restaurant that catches the interest of people of every age group, including health conscious people, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The US food and drug administration reviewed the operations of Kentucky Fried Chicken and found out your these are rearing genetically modified chickens, with extra huge breasts and additional legs to harvest the meat from(the amount varies from 4 to 6). The usa food declares why these creatures can not be marketed as “chickens” and Kentucky Fried Chicken, hesitant to lose this kind of lucrative operation to check out the policies, thought we would change its name to KFC instead to reduce the saying “chicken”.
The fact is that Kentucky Fried Chicken decides to improve its name is always to not pay back license fees on the condition of Kentucky. In 1990, the state of Kentucky decides to trademark their name, so that you can reduce their accumulating debts. Because of this, Kentucky Fried Chicken need to pay a sum of money to the state for utilizing “Kentucky”.
Obviously, these are not wanting to because they had been utilizing it for up to 40 years(they got going in the 1950s) and refused to spend such royalties ought to be principle. After much negotiations, they were struggling to budge government entities stance and so thought we would change their name rather than paying. This coincides with all the rebranding campaign mentionened above previously earlier and everything turned out well.
The research that means until this version applies is many events and businesses had also changed their name to eliminate the term “Kentucky”. The examples add the most popular horse race in United states, formerly called the “Kentucky Derby” changes to “The run to the roses”, the provider of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” as well as the song “Kentucky Woman” by Neil Diamond was dropped from r / c at his own request while he would shed more money for paying the condition of Kentucky royally than what he receive in the station.
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