Just how to really get your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example the way to get over 10,000 fans in your Facebook business page.

Facebook is the king of social networking sites using more than 1.79 billion active users monthly (Updated December 2016). It’s utilized by over 60% of Web users Worldwide and it is an excellent tool for promoting products or services, finding new customers or gaining more loyal readers (followers).

To use this for business purposes, you must have plenty of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is vital.

What is the importance of having many Facebook fans in your business page?

It indicates popularity – It goes without saying how the number of fans reveals how popular an online site is. A cheap business page with 100,000 followers is a lot more popular than the usual page with 1,000 fans which results in a number of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, are thinking about how the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million during the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an excellent business, website or blog will need to have plenty of Facebook fans. 5yrs ago this would not make any difference but also in the Twenty-first century, social proof is vital.

More fans, more visits – The more fans you’ve got, the greater is the amount of people that can call at your posts of their timeline and perhaps go to your website.

While this is correct, it must be noted that all your fans will see your posts.

As already explained inside a previous post, How to boost your Facebook Page Organic Reach, only a tiny proportion of your respective followers (no more than 4 %) will see your status updates.

This number can differ, but what is vital to understand now, happens when you’ve got 10,000 fans so you post a brand new update, it’ll be seen organically by a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social media is really a ranking factor, many studies demonstrate that popular websites on Facebook are more likely to perform better in search, these days quite popular websites (additional factors being equal).

How to look from 0 to 10,000 Facebook fans

Now that you are believing that having a lot of Facebook fans is vital for the website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: Necessities such as similar steps I followed to boost the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans and it continous to develop organically.

Step 1: First suggestion – you must have a Facebook business page

It may sound silly to the experienced but for beginners to social media this is something totally new: An individual Facebook page differs from a company page.

If you wish to have friends on Facebook to express your holiday photos you will want to create a personal page but if you wish to have fans and followers for the website or business you will want to create a Facebook business page.

So, the initial step is always to ensure that you build a Facebook business page along with the second step is always to ensure your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) not to mention posting interesting content – this is actually the most crucial optimization tip of most.

The company’s content posted in your Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it simpler to draw in new fans or maybe more likes from ads once we will see below.

Step 3: Make the most of your own Facebook account

I mentioned in the first step above you will want to have a business page instead of a private page, however, you still need provide an active personal facebook account.

Here is the reason why:

After you post an update in your business page, one way to boost exposure and likes, is always to share that post in your personal page also.

People you’ve got as friends in your personal page are more likely to ‘like’ and ‘interact’ with the post shared from the business page which will raise the engagement factor of your respective posts.

As an outcome, facebook can have your posts to more fans (organically).

So, one way to boost the amount of folks that view your posts and go at night 4% of you group of fans is always to share and promote the post in your personal page.

It is obvious how the more number of friends greater may be the visibility of the post.

Also, just be sure you invite all your existing friends (and a) to enjoy your Facebook business page. Do this every time you achieve a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social media 101 however, you need to have the Facebook like box in your website for several reasons:

#1 – It’s a way to associate your website with the Facebook business page. Put simply it is a method to ‘tell’ search engines this is your official Facebook business page.

#2 – When you’re getting plenty of fans, this really is something you needs to be proud off then one to exhibit on your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a great way to increase your group of fans organically. The future prospect can follow your website by clicking etc button without needing to visit Facebook.

Hint: For optimal results, position the LIKE box above fold (on the sidebar).

Hint 2: You can even popup such box to new users (as an example, after they spend A minute on the page, after they scroll down to the bottom or after they attempt to leave your page – even if this is effective regarding getting new likes, you have to be careful never to help it become too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to the personal Facebook page and placed such box inside a prominent position on the website.

The next natural step is always to start sharing prepared to keep the fans happy and possibly find a way to convert them from fans > website visitors > customers.

Some simple rules to follow that can raise the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that the fans count on seeing within your page. By way of example, in case your website is about Social networking, share content in connection with social media instead of about sports or some different you could like. Should your users want to read sports news, they do know where to find them.

#2 – Don’t forget that they can follow your company page to have updates regarding your website (and niche) instead of regarding your social gatherings: In order to get social, then make use of your personal Facebook page, your company page is approximately your website.

#3 – Typically thumb, I take advantage of my offer page to express content from my niche only, only should share a thing that is not in connection with my niche, I take advantage of the page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) in your Facebook page will drive your fans away. For those who have an advancement to express as well that might benefit your fans, you can do this but don’t go crazy.

Try to write interesting, shareable content which is in connection with your niche, evidently this does not come from your website. Have a very balance between promotional and content that the followers should read.

Step 6: Share intriguing and top quality content (not only links)

I made some tests concerning the impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ get more likes than posts with simply links. Allow me to provide you with an illustration to understand what I am talking about.

When you wish to share a post from the website on Facebook, you try to Facebook status updates and enter the webpage URL. It looks something similar to this:

You can share this text without adding any extra information. Should your title and images are great, you’ll get many likes depending on the time you create the post, number of fans etc.

If one the other hand, you enrich this post by having more details and also a listing, then other things being equal, you might be very likely to gain in likes and shares.

For me this will make sense because individuals that visit a title and image of their timeline might not exactly ‘Like It’ since it provides no value for many years (don’t forget how the average user is given a huge selection of postings of their timeline if he or she login to Facebook).

On the other hand when you give them valuable, top quality and straightforward to see information (just like a list), they’re going to click on the LIKE button because they read something useful without needing to leave their timeline.

Note: It is just a known indisputable fact that individuals have a propensity of LIKING a post without reading it so give them good reasons to do so; your website visits might not exactly increase nevertheless the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at some of the most popular Facebook pages, you will notice that they have an inclination to express images, videos, infographics, charts etc, and their usual text only postings.

This form of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified how the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to follow your page. A couple of tricks to consider:

Quality updates – This is the best incentive you are able to provide your users. Before posting anything in your page, you need to make certain that it offers value on your audience. With this option consistently, you existing followers will share it using friends which will get more users.

Run a contest – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article is always to Such as the page first. There are numerous tools to do that but are thinking about if you don’t have a known brand this many ‘t be so successful.

Content upgrades – When you have a blog, you can use ask users to adore your page to obtain an new version of your respective post. This calls for extra tools but it is something worth testing out.

Step 9: You should market your own content and page

When you develop your company page don’t expect that it will magically get 1000s of fans. In addition to the tips outlined above, there is also to advertise your company page in places aside from Facebook.

A few tricks to take into account that helped my case:

Promote in other social media networks – When you have accounts along with other social media channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to sign up your self on Facebook also. Be polite and show them the huge benefits from the process.

Promote in Twitter – Besides posting regarding your Facebook page on other social media networks, you are able to make the most of twitter’s interactive features.

When you get a new twitter follower, send them a personal (personalized) message and ask these phones follow your self on facebook (your personal and business pages).

This method eventhough it is time consuming, (I did it manually instead of using any tools) it could produce really good results.

Promote within your newsletter – When you have a newsletter or you engage with your readers via email, just be sure you you can keep them follow your Facebook page.

Do not only write the FB URL within your signature but Inquire politely to adore your company page.

Step 10: Facebook ads is really a must

I have saved one of many easiest and a lot effective ways to improve your Facebook fans for last, because it is the only person that it’s not free.

Facebook provides a self-service ad platform which you can use either to improve your group of fans (market your page), enhance your posts, get more leads, increase conversions or carry out a number of other actions (as shown from the image above).

The procedure is pretty simple and easy straightforward. Basically you select a site you own, select your main goal (market your page), select your audience (based on country, age, other demographics and interests) after which set your evryday budget and duration.

The cost per campaign depends on many factors. The best way to assess if Facebook ads is a superb means to fix improve your group of fans, is always to run a pilot campaign for two days.

Spend $10-$20 dollars each day and run the campaigns for a fixed duration (a minimum of a week). By the end, you are able to evaluate if the fee per like is something you might be prepared to spend on.

I had great outcomes with Facebook ads both for my websites and then for client websites and i also run campaigns monthly (stay) to boost my facebook likes.

It needs to be noted that with Facebook ads you don’t buy likes but views. A lot of people believe that which you spend on is Facebook likes in fact you spend Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then more and more people will hit such button so invest some time and take into account the message you wish to display within your ad and also the image to work with.

Conclusion

Having a huge number of Facebook fans in your business pages is vital for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the necessary optimizations on your business page (steps 1 and a couple of above), then your fastest way to obtain more followers is with Facebook ads. With a bit of A/B testing you may get to 10,000 fans without having over $1,000 (spread into a amount of months).

Once you do everything properly and provided that there is a great products or services, you are able to increase your fans to 100,000+ like I did with the Facebook Page of my fitness blog.