Just how to obtain your First 10,000 Fans on Facebook (Research study)

The 10 steps below demonstrate using a real example getting a lot more than 10,000 fans on your Facebook business page.

Facebook could be the king of social networks with more than 1.79 billion active users per month (Updated December 2016). It’s utilized by a lot more than 60% of Internet users Worldwide which is an incredible tool for promoting products or services, finding customers or gaining more loyal readers (followers).

To employ this for business purposes, you’ll want a lot of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is vital.

What could be the significance about having many Facebook fans on your business page?

It indicates popularity – It’s understandable the quantity of fans reveals how popular a website is. A cheap business page with 100,000 followers is a bit more popular compared to a page with 1,000 fans and also this results in a quantity of other benefits (described below).

It indicates trust – Should you can’t see the relationship between Facebook fans and business trust, are considering the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World a successful business, website will need to have a lot of Facebook fans. 5 years ago this did not issue in the Modern day, social proof is vital.

More fans, more visits – The more fans you have, the greater could be the amount of people that may call at your posts within their timeline and maybe go to your website.

While this is true, it needs to be noted that doesn’t all your fans might find your content.

As already explained in a previous post, How to improve your Facebook Page Organic Reach, just a small portion of your respective followers (only Four percent) might find your status updates.

This number can vary, but what is vital to understand now, is when you have 10,000 fans so you post a brand new update, it will be seen organically by the max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social media can be a ranking factor, numerous studies demonstrate that popular websites on Facebook may perform better in search, today quite popular websites (other factors being equal).

How to go from 0 to 10,000 Facebook fans

Now that you are convinced that using a large amount of Facebook fans is vital for your website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: Necessities such as similar steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans plus it continous to cultivate organically.

Step 1: Firstly – you’ll want a Facebook business page

It may sound silly for that experienced but also for beginners to social media this might be something new: Your own Facebook page differs from a business page.

If you want to have friends on Facebook to talk about your holiday photos you’ll need to generate a personal page though if you wish to have fans and followers for your website or business you’ll need to generate a Facebook business page.

So, the first step is always to ensure that you create a Facebook business page and also the the second step is always to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) as well as posting interesting content – here is the most significant optimization tip of all.

The excellence of the content posted on your Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it much easier to attract new fans or more likes from ads as we might find below.

Step 3: Reap the benefits of your own personal Facebook account

I mentioned in the first step above you need to possess a business page rather than an individual page, but you still need provide an active personal facebook account.

Here is why:

After you post an update on your business page, one of the ways to improve exposure and likes, is always to share that post on your personal page also.

People you have as friends on your personal page may ‘like’ and ‘interact’ with all the post shared from a business page which will raise the engagement factor of your respective posts.

As a result, facebook will show your content to more fans (organically).

So, one of the ways to improve the amount of individuals who view your content and go at night 4% individuals fan base is always to share and promote the post on your personal page.

It goes without saying the greater the quantity of friends greater could be the visibility in the post.

Also, ensure that you invite all your existing friends (and brand new ones) to like your Facebook business page. Accomplish that when you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again facebook marketing 101 but you require the Facebook like box on your website for several reasons:

#1 – It’s a means to associate your web site with all the Facebook business page. Quite simply it’s a approach to ‘tell’ engines like google that this can be your official Facebook business page.

#2 – When you get a lot of fans, that is something you should be proud off and something to exhibit to your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a sensible way to grow your fan base organically. Your potential customers can follow your web site by clicking such button without having to go to Facebook.

Hint: For optimal results, placed the LIKE box above fold (around the sidebar).

Hint 2: You may also popup the like box to new users (by way of example, once they spend 60 seconds on the page, once they scroll down to the lower or once they make an effort to leave your page – even though this is effective in terms of getting new likes, you should be careful to not help it become too distracting for your users.)

Step 5: Remember these instructions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to personal Facebook page and placed the like box in a prominent position on our website.

The next natural step is always to start sharing content to maintain fans happy and perhaps be capable of convert them from fans > web site visitors > customers.

Some simple rules to check out that may raise the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans anticipate seeing inside your page. As an example, in case your web site is about Social media marketing, share content in connection with social media rather than about sports or anything else you may like. If your users wish to read sports news, they know where to locate them.

#2 – Don’t forget they follow your business page to obtain updates relating to your website (and niche) rather than relating to your social gatherings: In order to get social, then make use of personal Facebook page, your business page is all about your web site.

#3 – Typically thumb, I take advantage of my opportunity page to talk about content from my niche only, easily need to share an issue that just isn’t in connection with my niche, I take advantage of our page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. If you have an advancement to talk about something like that that might benefit your fans, you can do this but don’t add too much.

Try to write interesting, shareable content that is in connection with your niche, even if this will not come from your web site. Keep a balance between promotional and content that the followers might want to read.

Step 6: Share intriquing, notable and excellent content (not just links)

I made some tests in connection with impact of descriptions when performing a Facebook update determined out that Facebook posts with ‘lists’ acquire more likes than posts with links. Let me offer you an example to understand After all.

When you want to share a blog post from a website on Facebook, put forth Facebook status updates and enter the webpage URL. It looks something similar to this:

You can share this text without adding any additional information. If your title and images are perfect, you will definately get numerous likes based on the time you make the post, quantity of fans etc.

If one one other hand, you enrich this post with the help of more details and also a list, then other things being equal, you are prone to get more likes and shares.

For me this may cause sense because individuals that see a title and image within their timeline might not ‘Like It’ as it provides no value to them (don’t forget the average user is given hundreds of postings within their timeline every time they login to Facebook).

On one other hand once you provide them with valuable, excellent and simple to learn information (being a list), they’re going to click the LIKE button given that they read something helpful without having to leave their timeline.

Note: It’s a known indisputable fact that individuals have a propensity of LIKING a blog post without reading it so provide them with good reasons to do this; your web site visits might not increase though the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at some of the most popular Facebook pages, you will recognize that they have an inclination to talk about images, videos, infographics, charts etc, together with their usual text only postings.

This sort of content gets more likes and shares and for that reason the page gets more fans and followers.

In legally to have by Buzzsumo, they identified the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to check out your page. A couple of ideas to consider:

Quality updates – Here is the best incentive you are able to give your users. Before posting anything on your page, you should be sure that it provides value to your audience. When you do this consistently, you existing followers will share it making use of their friends which will attract more users.

Run a competitive sport – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to Just like the page first. There are numerous tools to do this but are considering when you don’t possess a known brand this many not be so successful.

Content upgrades – For those who have your blog, you need to use ask users to love your page to have updated version of your respective post. This requires extra tools however it is something worth checking out.

Step 9: You should advertise your own content and page

When you create your business page don’t expect that it’ll magically get a huge number of fans. Apart from the tips outlined above, you might also need in promoting your business page in places other than Facebook.

A few ideas to take into consideration that assisted my case:

Promote in other social media networks – For those who have accounts with social media channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to sign up you on Facebook also. Be polite and show them the benefits from this.

Promote in Twitter – Besides posting relating to your Facebook page on other social media networks, you are able to benefit from twitter’s interactive features.

When you get a new twitter follower, send them a personal (personalized) message and enquire of them to follow you on facebook (both your personal and business pages).

This method though it ‘s time consuming, (Used to do it manually rather than using any tools) it could produce excellent results.

Promote inside your newsletter – For those who have a newsletter or if you communicate with your readers via email, ensure that you ask them to follow your Facebook page.

Do not just write the FB URL within your signature but ASK them politely to love your business page.

Step 10: Facebook ads can be a must

I have saved one of many easiest and many efficient ways to raise your Facebook fans for last, since it is on your own that it’s not free.

Facebook comes with a self-service ad platform which can be used to either raise your fan base (advertise your page), supercharge your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown from the image above).

The procedure is fairly basic and straightforward. Basically you decide on a website you have, select your goals (advertise your page), select your audience (depending on country, age, other demographics and interests) and after that set your everyday budget and duration.

The cost per campaign is determined by numerous factors. The easiest method to assess if Facebook ads is an excellent strategy to raise your fan base, is always to manage a pilot campaign for a couple of days.

Spend $10-$20 dollars daily and run the campaigns for the fixed duration (at least a week). Towards the end, you are able to determine if the charge per like is one area you are ready to pay for.

I had achievement with Facebook ads for both my websites as well as for client websites and I run campaigns on a monthly basis (for a few days) to boost my facebook likes.

It should be noted that with Facebook ads you don’t buy likes but views. Many individuals believe that what you pay for is Facebook likes but in reality you pay Facebook to exhibit your ad to more Facebook users.

If what you’re advertising is interesting, then more people will hit the like button so spend time and take into account the message you want to display inside your ad plus the image to use.

Conclusion

Having a big quantity of Facebook fans on your business pages is critical for credibility and social promotion purposes.

If this wasn’t critical in the first place, then nobody would care and also the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you need to do the essential optimizations to your business page (steps 1 and two above), then the fastest way to get additional followers is to use Facebook ads. Along with some A/B testing you may get to 10,000 fans without a lot more than $1,000 (spread in to a time period of months).

Once you need to do everything properly and provided that you’ve got a great products or services, you are able to grow your fans to 100,000+ like Used to do with all the Facebook Page of my fitness blog.