The 10 steps below demonstrate having a real example how to get greater than 10,000 fans in your Facebook business page.
Facebook is the king of social support systems with over 1.79 billion active users a month (Updated December 2016). It’s employed by greater than 60% of Internet users Worldwide in fact it is a great tool for promoting products or services, finding clients or gaining more loyal readers (followers).
To employ this for business purposes, you need to have a lot of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is vital.
What is the need for having many Facebook fans in your business page?
It indicates popularity – It’s obvious how the amount of fans reveals how popular an online site is. A fanpage business page with 100,000 followers is a bit more popular compared to a page with 1,000 fans and also this results in a amount of other benefits (described below).
It indicates trust – If you can’t view the relationship between Facebook fans and business trust, have in mind how the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).
Why did they do this? Because in today’s World a prosperous business, website needs to have a lot of Facebook fans. 5 years ago this did not make any difference in the 21st century, social proof is vital.
More fans, more visits – The harder fans you’ve, the higher is the number of individuals which will visit your posts inside their timeline and possibly go to your website.
While this really is, it needs to be noted that not your fans will dsicover your site content.
As already explained within a previous post, How to improve your Facebook Page Organic Reach, just a small portion of one’s followers (only Four percent) will dsicover your status updates.
This number may differ, what is vital to know now, is that if you’ve 10,000 fans and you also post a whole new update, it’s going to be seen organically by a max of 300-400 people.
It’s best for SEO as well – Although officially Google does not admit that social networking can be a ranking factor, many studies demonstrate that popular websites on Facebook are more inclined to perform better in search, today very popular websites (additional factors being equal).
How to go from 0 to 10,000 Facebook fans
Now you are convinced that creating a lots of Facebook fans is vital to your website and business, let’s see step-by-step the best way to go from 0 to 10,000 fans.
Note: These are the similar steps I followed to improve the facebook followers of my fitness blog’s facebook page. The page has greater than 100K fans also it continous to cultivate organically.
Step 1: Firstly – you need to have a Facebook business page
It may seem silly to the experienced but also for beginners to social networking this might be something new: A personal Facebook page differs from a company page.
If you would like to have friends on Facebook to share with you your holiday photos you will want to produce a personal page however if you want to have fans and followers to your website or business you will want to produce a Facebook business page.
So, the first task is to ensure that you develop a Facebook business page and also the next step is to ensure your page is correctly optimized.
Step 2: Optimize your Facebook business page
When we talk about Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) as well as posting interesting content – here is the most important optimization tip of most.
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The excellence of the content posted in your Facebook business page will also determine it’s failure or success.
Having an optimized Facebook page makes it simpler to attract new fans or higher likes from ads even as will dsicover below.
Step 3: Take advantage of your own Facebook account
I mentioned in step one above you need to have a business page rather than a personal page, but you still need offer an active personal facebook account.
Here means that:
After you post an update in your business page, one way to improve exposure and likes, is to share that post in your personal page at the same time.
People you’ve as friends in your personal page are more inclined to ‘like’ and ‘interact’ together with the post shared from the business page and will also raise the engagement factor of one’s posts.
As a result, facebook shows your site content to more fans (organically).
So, one way to improve the volume of folks that view your site content and go after dark 4% person following is to share and promote the post in your personal page.
It is evident how the more amount of friends greater would be the visibility of the post.
Also, make sure that you invite your existing friends (and a) to love your Facebook business page. Do this when you obtain a new ‘friend’.
Step 4: Add the Facebook Like box in your website
This is again social media 101 but you require the Facebook like box in your website for several reasons:
#1 – It’s a means to associate your website together with the Facebook business page. Quite simply this is a approach to ‘tell’ search engines like yahoo that is the official Facebook business page.
#2 – When you get a lot of fans, this really is something needs to be proud off then one to demonstrate for your users (as explained above therefore popularity, trust and social proof).
#3 – It’s the best way to improve your following organically. Readers can follow your website by clicking so on button and never have to visit Facebook.
Hint: For maximum results, set the LIKE box above fold (for the sidebar).
Hint 2: You may also popup the like box to new users (as an example, as soon as they spend 60 seconds on the page, as soon as they scroll right down to the lower or as soon as they try and leave your page – although this works well with regards to getting new likes, you should be careful not to make it too distracting to your users.)
Step 5: Follow these suggestions to increase post engagement
So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed the like box within a prominent position on the website.
The next natural step is to start sharing happy to keep the fans happy as well as perhaps manage to convert them from fans > web site visitors > customers.
Some simple rules to adhere to which will raise the user engagement using your facebook business page:
#1 – Share relevant content: Share content your fans anticipate seeing inside your page. For example, in case your website is about Social networking, share content linked to social networking rather than about sports or anything else you could possibly like. If your users wish to read sports news, they understand finding them.
#2 – Don’t forget they follow your organization page to acquire updates regarding your website (and niche) rather than regarding your social gatherings: If you want to get social, then make use of your personal Facebook page, your organization page is approximately your website.
#3 – Generally thumb, I prefer my business page to share with you content from my niche only, if I should share something which isn’t linked to my niche, I prefer our page.
#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. For those who have an offer to share with you or something like that that may benefit your fans, you can do this but don’t overdo it.
Try to publish interesting, shareable content which is linked to your niche, even if this does not come directly from your website. Maintain a balance between promotional and content your followers should read.
Step 6: Share intriguing and top quality content (not just links)
I made some tests in connection with impact of descriptions when performing a Facebook update and found out that Facebook posts with ‘lists’ have more likes than posts with only links. Permit me to present you with a good example to understand what I mean.
When you would like to share content from the website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks something similar to this:
You can share this text without adding any additional information. If your title and pictures are fantastic, you will definately get several likes depending on the time you are making the post, amount of fans etc.
If one the other hand, you enrich your posting with the help of additional information and particularly a list, then other things being equal, you are prone to gain in likes and shares.
For me this may cause sense since people that see a title and image inside their timeline might not ‘Like It’ because it provides no value for them (don’t forget how the average user is presented with hundreds of postings inside their timeline if he or she login to Facebook).
On the other hand when you provide them with valuable, top quality and straightforward to see information (like a list), they will click on the LIKE button since they read something useful and never have to leave their timeline.
Note: It is just a known undeniable fact that individuals have a propensity of LIKING content without reading it so provide them with why you should do so; your website visits might not increase however the engagement factor of one’s posts will rise.
Step 7: Share images, videos and emotions
If you’re taking a peek at one of the most popular Facebook pages, you will see that they have an inclination to share with you images, videos, infographics, charts etc, and their usual text only postings.
This type of content gets more likes and shares and as a result the page gets more fans and followers.
In research conducted recently by Buzzsumo, they identified how the most shared and liked content on Facebook, has the following characteristics:
Step 8: Provide incentives to obtain more fans & followers
Why should someone follow your Facebook business page?
You should give incentives to facebook users to adhere to your page. Several ideas to consider:
Quality updates – Here is the best incentive you’ll be able to lengthy users. Before posting anything in your page, you have to make certain that it offers a superior value for your audience. When you do this consistently, you existing followers will share it with their friends and will also get more users.
Run a competitive sport – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is to Just like the page first. There are several tools to do that but have in mind when you don’t have a known brand this many not be so successful.
Content upgrades – In case you have a blog, you need to use ask users to adore your page with an new version of one’s post. This calls for extra tools however it is something worth trying out.
Step 9: You’ll want to market own content and page
When you create your organization page don’t expect that it’ll magically get a large number of fans. In addition to the tips outlined above, you also have to market your organization page in places besides Facebook.
A few ideas to consider that worked for my case:
Promote in other social networking networks – In case you have accounts with other social networking channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to sign up your self on Facebook at the same time. Be polite and explain to them the advantages from doing so.
Promote in Twitter – Besides posting regarding your Facebook page on other social networking networks, you’ll be able to benefit from twitter’s interactive features.
When you receive a new twitter follower, send them an individual (personalized) message and ask the crooks to follow your self on facebook (your business and personal pages).
This method although it is time consuming, (Used to do it manually rather than using any tools) it may produce great results.
Promote inside your newsletter – In case you have a newsletter or you communicate with your readers via email, make sure that you ask them to follow your Facebook page.
Do not just write the FB URL using your signature but Question them politely to adore your organization page.
Step 10: Facebook ads can be a must
I have saved one of the easiest and most good ways to increase your Facebook fans for last, because it is alone that it’s not free.
Facebook provides a self-service ad platform which can be used to either increase your following (market page), boost your posts, get more leads, increase conversions or execute a amount of other actions (as shown from the image above).
The procedure is pretty simple and straightforward. Basically you select a site you have, select your main goal (market page), select your audience (determined by country, age, other demographics and interests) and then set your evryday budget and duration.
The cost per campaign depends upon several factors. The ultimate way to assess if Facebook ads is a superb means to fix increase your following, is to run a pilot campaign for a couple of days.
Spend $10-$20 dollars each day and run the campaigns to get a fixed duration (at least every week). Towards the end, you’ll be able to assess if the price per like is one thing you are happy to spend on.
I had great outcomes with Facebook ads both for my websites and for client websites i run campaigns on a monthly basis (for a few days) to enhance my facebook likes.
It needs to be noted by purchasing Facebook ads you don’t buy likes but views. Lots of people believe that what you spend on is Facebook likes but actually you spend Facebook to demonstrate your ad to more Facebook users.
If what you are advertising is interesting, then more people will hit the like button so invest some time and consider the message you would like to display inside your ad and also the image to work with.
Conclusion
Having a big amount of Facebook fans in your business pages is very important for credibility and social promotion purposes.
If this wasn’t essential in the first place, then nobody would care and also the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.
Once you need to do the mandatory optimizations for your business page (steps 1 and a couple of above), then your simplest way to obtain more followers is by using Facebook ads. Along with some A/B testing you may get to 10,000 fans without any greater than $1,000 (spread in a amount of months).
Once you need to do everything properly and so long as there is a great product or service, you’ll be able to improve your fans to 100,000+ like Used to do together with the Facebook Page of my fitness blog.
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