If you’re spending too much time fixing your business, and never obtaining the results you want, you might have a business process or two that’s broken and requires fixing.
Most companies I run into all have the same forms of problem. Their Follow-through is either broken or non-existent. They also do not have a system set up for these strategies to work accordingly.
so Let’s start at square one. I am not going to really go into what your doing wrong and what’s broken, that’s simply redundant I’ll only speak about the things that work due to only a little space to enable you to get consistent and predictable results.
First it’s important to know the different sorts of media platforms most companies use make an effort to market their product or services.
These media channels exist online along with offline and I’ll name only some of the more recognized, so you’ll have a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Consist of:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the point.
Like a business owner I can bet that you are operating on a one dimensional basis that is very limiting with regards to gaining a trusted subscriber base.
The more media you can use effectively the greater successful your operations can become. Key term “Effectively”….
However Let’s not go jumping into any each media platform believing that the greater you apply the good chances you’ve got for success.
It won’t if you take the same broken system to multiple media channels You’ll fail and you’ll fail miserably.
The bottom line is to repair your broken processes otherwise you should have the same results will all the media channels you advertise on.
How would you Repair it.
You can find 3 components that all businesses must have set up so that you can have a conssistent flow of latest leads and clients.
Component 1 ~ You must first first, have a compelling offer to attact your ideal customer.
Go ahead and steer clear of internet network marketing your main goal being a business owner is to solve problems by presenting methods to a targeted customer.
Your advertisements should speak directly to the perfect client giving them a clear solution to a challenge that they’re experiencing. No exceptions for this rule.
Component 2 ~ You must have a way to capture leads. If you do not have a system set up for capturing the interest of the prospects prior to trying to market them, you might be way from the mark.
Fix this now! There all kinds of lead capture software out online which you can use I fould that Lead Pages are pretty solid have a look. These people have a good system in order to companies make this happen.
Component 3 ~ You must have a way to contact your leads. If you believe regarding it everything you have ever bought or joined there was clearly a powerful offer to first gain your attention.
When they’d your attention you were followed up with and given more details.
In the event the offer was at line using what you were looking for that might solve the immediate problem that the were having, then and just once you made the decision to get.
Your customers, clients, and prospects are not any different.
1. Present a powerful solution to a challenge disguised as an offer
2. capture the lead
3. Followup making the sale.
This is a really broad overview but I hope this can help you to definitely start thinking in the right direction being a business owner.
For your Success
-Larry
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