Globally, the application of mobiles, smartphones, iPads and tablets for surfing the world wide web is increasing with an alarming rate for the convenience, cost-efficiency, ease and comfort. Using mobile phones is closing a digital divide between the rich and poor; as well as the urban and rural dwellers. All businesses are duty-bound to build up websites that are mobile-friendly in order to reach these mobile users. Another way of doing so is always to create designs that are attentive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is often a technique found in web design allowing webpages respond to the display size, orientation and platform from the device a person is viewing with.
Responsive design are the simple the very first thing containing changed the browsing behavior of browsers these days. Such websites are capable of changing from device to device. By way of example, if your user switches from the cell phone to some tablet device, your website automatically adapts and dynamically fits the dimensions of the screen.
Without delving much to the technicalities associated with designing such websites, listed below are the company advantages of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s foreground images that scale with the layout to reveal and conceal areas of images on websites. This fluidity makes it user-friendly, accessible and delightful when compared with conventional websites. Users are able to surf your website regardless of the environment they find themselves, hence helping the reach of the business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so firms that do not have them are at a disadvantage. Being the most popular global internet search engine, Google explained that responsive websites are really easy to crawl and perform favourably in search results.
According to Moz, a well-respected search company inside their 2015 Optimization Factors, 150 marketing professionals focusing on SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
With all this knowledge, we can safely say for sure that creating a responsive website can help augment marketing efforts of organizations to achieve their business objectives.
Cost effective: Using desktop or laptops is generally more expensive and/or inconvenient than using mobile phones. Cellular phones offer easy and quick access to information about the move. Responsive websites therefore are cost effective for users who spend virtually no time in an office space.
For businesses, the responsive web design reduces design and development costs as they do not have to develop different websites many different devices. Additionally, businesses helps you to save cash on maintenance costs while they is going to be focusing on merely one website.
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