We (and also the rest of the internet within the last decade) have spent a while convincing you in the importance of acquiring online reviews on your business. Let’s quickly just assume you’re deeply in love with the advantages of developing a few people tout how awesome you are on the internet.
With that being said, it isn’t safe to visualize everybody knows exactly where from the wide whole world of the internet we could point those well wishers whenever they want to sing our praises. I am talking about, we may all be in a position to rattle off a few sites (“Yelp! And i believe you can use them to show up in the search engines Maps, too?”), but unfortunately we cannot exactly possess a laundry report on options at our disposal.
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Have a look at our report on the very best product review websites for B2B and B2C companies. Take into account that every industry has niche sites, too. For example, those who work in the restaurant industry may wish to perform UrbanSpoon. This site post won’t get into sites that are specific to a single industry, but it will provide website that sign up for businesses in every industry.
Review Sites for B2C Companies
1) Amazon Testimonials
Amazon was one of the primary websites to allow for customers to post reviews of products in 1995, and yes it remains one of the most important practical information on consumers trying to make informed purchase decisions. Regardless of whether people can and in many cases do get a product elsewhere, should it be deeply in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that’s — then lots of people can look up its Amazon review before they decide to purchase.
What’s going to separate your products from that seems just like it? Those shiny gold stars and good testimonials. Goods are rated on the five-star rating scale, that’s categorised by percentage of reviews per star, as well as most helpful testimonials and quite a few recent testimonials.
2) Angie’s List
Aimed at U.S.-based service businesses, Angie’s List can be a “higher-end” review site, because users actually have to cover membership. But you get everything you pay for. The reviews, given by using an A-F scale, are usually very well-thought out — very little that ranting and raving that’s more widespread on free review sites. The reviews cannot be anonymous, that helps eliminate fake or misrepresentative reviews, and companies are allowed to answer the reviews posted about the subject, too.
It’s absolve to start a page on your company. When you have yours, encourage your clients who are on Angie’s List to go away reviews there — members will be the only ones able to take action!
3) Choice
Have customers in Australia? Choice is a member-funded website operating out of Australia. Choice independently test services and offer performance reviews for their members. The bulk of the work they do involves testing services themselves, creating product comparisons, and writing buying guides. Moreover, though, they do allow members to rate and discuss specific product brands and models to Choice members. For those who have customers in Australia, we advise encouraging people who find themselves on CHOICE to leave reviews there.
4) Trustpilot
Trustpilot can be a fast-growing, community-driven consumer review platform operating out of Denmark, although they’ve expanded out of Europe into 65 countries, such as the U.S. The woking platform for businesses helps companies from all over the planet proactively collect testimonials. It does not take customers who write both product and seller reviews, keeping it third-party verified.
While they possess a basic version at no cost (this enables you to create a profile page and collect testimonials), their paid versions enable you to create customizable review invitations, share ratings and reviews on social media, and link review data on your internal business systems.
5) TestFreaks
Just like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect testimonials and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets potential clients post questions and receive answers directly from your customer satisfaction team.
6) Which?
Which? is surely an independent consumer review organization that tests and reviews products after which writes about them. Unlike Angie’s List, it does not take folks from which? who write the reviews — not the shoppers. They don’t really accept submissions for product testing or survey inclusion, however they do encourage people to permit them know about their items and services by emailing [email protected].
Although this leaves less room so that you can influence whether your products or services turn out on their own site, it’s still worth knowing about and checking in about this popular site, specifically if you have customers from the U.K. The web site has testimonials for from dishwashers and tablets to cars and charge cards. They ensure that you review these products themselves, after which talk about both their methodologies and results. In addition they take customer surveys of things prefer and worst firms for customer satisfaction.
Plenty of their content articles are free, but customers may become members for ?10.75 a month to obtain entry to a “Best Buys” and “Don’t Buy” list, the latest reviews of products from other test labs, and entry to their consumer legal services service.
7) ConsumerReports
A nonprofit organization, ConsumerReports is surely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and pay for all products which they test. (Fun fact: They are buying and test 80 cars each year!) This can be about as legitimate since it gets. Therefore, there’s not much that you can do here “except” if you sell an item, make certain it is, excellent.
If nothing else, you could take this site as a lesson in excellent articles. For each product they review, they supply the review criteria, product overviews, a buying guide, and social sharing buttons. Means that quite comprehensive and, well, helpful. Pretty much the key to great content, shall we be held right?
8) TripAdvisor
If you’re from the travel, hotel, airline, entertainment, or restaurant industries anywhere in the world, you need to check out the reviews on the popular website TripAdvisor. As the largest travel site on earth, it has over 225 million reviews, opinions, and photos taken by travelers. There is also some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about you’ll find location on earth you might image. Lots of people look there before you make a vacation.
The key into a successful profile on TripAdvisor is so that it is as near to the top level of the popularity index as you possibly can, so that people searching for information within a specific place view your listing. As outlined by TripAdvisor, the buzz ranking algorithm is dependant on three key components: quantity, quality, and recency of reviews. Here’s an excerpt in the advice they provide businesses trying to improve their ranking:
Quantity: Ask your invited guests to write reviews, and employ our management center tools to remind them when they have a look at. Offering incentives for reviews is from the rules, though — take a look at our policy to actually know very well what is and isn’t okay.
Quality: Guests who enjoyed top notch hospitality and a memorable experience are more likely to write reviews that are positive. Monitor what previous reviewers wrote to view what worked and didn’t work best on your property so you can maintain and boost your service.
Recency: Recent reviews factor more strongly in your popularity rankings and older reviews have less impact on a hotel’s ranking after a while. Again, encourage guests to write reviews to hold fresh content rolling in.”
9) Yelp
Yelp can be a free review site that lets consumers rate businesses on the five-star scale. Service repair shop can start a profile on Yelp at no cost, and users can build their own free profiles to review a small business. You’re absolve to answer reviewers, too, but we advise going for a balanced and polite procedure for any negative reviews you obtain, as Yelpers will be in a pretty tight-knit community.
Yelp has additionally come under fire over the past several years for many slightly shady practices, like incentivizing businesses to promote using them in substitution for gaming the hunt results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers have learned to examine Yelp reviews in general and with the reviewer’s clout in your mind, rather than getting turned off with a business as a consequence of one bad listing.
With that being said, it’s still to your great advantage to obtain a constant stream of positive online reviews visiting your business’ Yelp account so happy company is always near the top of your review feed — especially is you’re location-based business. Yelp profile information contains things such as store hours and information, which means your profile will usually turn up when people Google your small business.
10) Google My offer
You know those reviews that demonstrate track of you search Google to get a business? Yeah, those activities are stored on their list greatly.
Google’s Pigeon algorithm update uses distance and ranking parameters to deliver improved regional online research results. So, for your business’ website to be properly optimized for search, you need to build verified accounts with local directories — especially Google’s, called Google My offer. Getting reviews, comments, pictures, and so forth, especially on Google, can provide a boost in search. Only verified local Google+ pages can answer reviews.
An additional benefit? Google Maps pulls that information and the ones reviews in the app, so developing a lots of content in there is likely to make your small business look more reputable.
11) Yahoo! Local Listings
Just like Google My offer reviews, Yahoo! Local reviews let users post reviews of businesses which has a five-star rating system.
As outlined by Search results Land, Yahoo! still receives about 10% of search results share. So even though you might n’t want to take a position time working out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews on the Yahoo! Local Listings sure couldn’t hurt for your 10%.
Review Websites for B2B Companies
12) G2 Crowd
Should your business sells software, you need to be sure you possess a presence on G2 Crowd. Monthly, over 300,000 people thinking about buying software browse the 37,000+ reading user reviews on this website so they can make better purchasing decisions.
G2 Crowd operates a lot like Yelp, however in a certain niche. Publication rack reviewed on the five-star scale, and reviews cover from setup and simple useful to security and support. Reviewers respond to your questions like “What does one like best?”; “What does one dislike?”‘; and “Recommendations to other people considered the product.” Also, it is possible to upvote and downvote others’ reviews.
13) TrustRadius
Like G2 Crowd, TrustRadius is surely an online review site for software businesses. Reviewers on the spot are authenticated via LinkedIn to be sure they’re users (even though the reviews themselves can nonetheless be anonymous), that enables users to view what their LinkedIn connections assert about particular texts on TrustRadius. This adds a layer of trust for a person reading the site.
You may use the site to browse reviews of human companies, or compare two companies side-by-side to match their five-star ratings, screenshots of the products, pricing details, and user comments from reviewers.
Along with company reviews, they’ve come up with a lot of buyer guides for categories including talent management software, business intelligence software, core HR software, social media, and A/B testing to help people find the proper product for the kids depending on countless reviews and user ratings.
14) Salesforce AppExchange
Provide an app on the Salesforce AppExchange? Then you’ll definitely want to keep track of your app’s ratings and reviews there. Surveys are according to a five-star rating system, each app has reviews listed with helpful positive review and quite a few helpful negative reviews first, as well as all reviews, that users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access 1000s of reviews and discover the number of downloads with only a few clicks.
For Online Reviews Both B2B & B2C
15) Eee
A nonprofit site, better Business Bureau (BBB) evaluates various businesses against a couple of best practices based on how businesses should treat the population. They don’t really directly recommend or endorse any businesses, products, or services; they just provide you with the public with all the facts about the website about businesses, and when they’ve met the BBB’s accreditation standards. They will also review both accredited and non-accredited businesses.
A business’ profile listing on the BBB contains general overview information, as being a short company bio and also the company’s accreditation status, past any complaints made regarding the business and whether they were resolved, testimonials, and also the BBB’s A – F rating in the business.
16) Glassdoor
Glassdoor is surely an employee review site which enables anyone — from prospective employees to potential clients to investors — have an concept of exactly what a clients are really like internally. To put it differently, it may help measure the more qualitative factors of things like valuation.
Employees can share how it’s prefer to interview and act on their companies, and also the site shows visitors which organizations are rated highest by their employees. Many employers apply it to develop their employment brand so they can target and recruit candidates, however you may also make use of the reviews to express ideas internally for improvement among your management team.
Creating a manager account costs nothing, and it’s an easy task to track and answer reviews. For example, it is possible to build alerts which means you have an email each time a new review is posted so you can acknowledge and answer each one of these.
Other areas for Customer feedback
Online reviews also exist on sites that aren’t necessarily built just to publish online reviews. Some businesses use their social presence and website to encourage online reviews … and several brands just make them unsolicited, for better or for worse.
Here are several sites that, if you choose to (please, decide to) is additional hubs for online reviews. And they’re awesome, because they have enormous reach, plus you’ve got some — or else entire — treating these properties.
17) Facebook Ratings & Reviews
Do you realize there exists a position on Facebook for fans to go away ratings and reviews of the business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems like on the left-hand side of the Facebook Page, and also you can’t move or take it off as you can other areas of the Page.
Anyone logged into Facebook can post a rating or overview of a small business. All they should do is navigate to the Reviews section of your Page, go through the grey stars to select a rating, after which write an optional review. They could make that review public, visible to friends, or visible and then them.
18) Twitter
The ridiculously fast-paced nature of Twitter can make it appear to be an odd destination to make an effort to accumulate reviews. But while users might not always hunt for reviews directly on Twitter (if you do not started some form of review hashtag, perhaps), tweets are still indexed in search results. Meaning a user’s tweet, whether complimentary or less-than, could appear from the SERPs when someone’s searching for reviews in your business.
Not only this — there’s things you can actively apply the positive tweets coming to you. For example, we tested the element of social proof on conversions at HubSpot, attaching three tweets that gave reviews that are positive by using an ebook we had been promoting during the time. You know what happened? The CTA with all the three tweets converted better than the CTA with no tweets. If you begin to “Favorite” tweets that may serve as reviews that are positive later on, it will likely be more readily found them when you want to utilize them inside your marketing.
19) Your own personal Website
Finally, the main one place in which you have total and utter control: your site. It’s an great spot to publicize reviews you obtain (perhaps embed some of those tweets you favorited?) You could make a piece of the website dedicated just to reviews and testimonials, and in many cases incorporate a form so happy customers can submit their unsolicited reviews. But when you’re actively campaigning for positive online reviews and also you encounter happy customers which add a good review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to get a position on your site to create their kind words. Think about adding testimonials to landing pages and product pages, too.
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