Technologies are influencing our means of acting, it influences our knowhow and marketers must adapt to it. Inside the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable means of seeing things. Possessing planned, will enable us to evolve more careful.
This hitting the ground with the most up-to-date technological development is influencing publishers to adapt or die. One those trends will be the increased usage of “fringe” social hubs. Brands having a broader presence will certainly be sort of less skeptical when publishing content via social hubs which were considered in the past “fringe.” Over time we are also noticing many interesting strategies to interactive content, one particular is thru 360 views photo like a virtual 360 view. The other trend is the utilization of animated GIFs dominating newsfeeds and timelines. These will continue its growth for the next years.
Based on technology again, algorithms are actually to create content. We are now listening the roll-out of artificial intelligence in content generation which will be a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing that the proper mixture of SEO, SMM, UX and analytics can assist you reap rich rewards if you value their importance equally and treat them together rather than individual components
Paid Social. We noticed that back 2015 there was clearly a major growth on promoted posts. For instance, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach obviously is constantly on the dwindle as social networks aggressively push to promote on the platforms. It’s time to catch up on the paid social approach since this is just getting bigger
New publishing options in social media marketing. Instant articles by Facebook are now able to help publishers give their content more visibility in comparison to content on his or her native publishing platforms.
Real-time aggregated submissions are for the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands using a broader presence will definitely be form of less skeptical when publishing content via social hubs that were considered in the past “fringe.” Those “fringe” hubs have become mainstream. Content strategies are centered on Snapchat and Instagram and will only surge in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. Based on a study by McKinsey, such campaigns a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this coming year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing will be a section of every content web marketing strategy in 2016.
Visual content like infographics continue enabling marketers to offer personalized content. Global internet speed grew by 17% in a year. Slow net connection is not an problem anymore, therefore delivering cool graphic-oriented content must be paramount to implement for one more years.
Mobile marketing will rise even higher. There will be more mobile use of new audiences over time. It’s remained consistent as years ignore but it will just get higher far better next years.
Virtual Reality and Augmented Reality. Facebook’s main technique for the following years is augmented reality. Creating virtual reality based content will permit marketers to educate yourself regarding a brand new frontier of content assimilation. This gives a push for giant brands. Facebook’s new 360 video option is opening another realm of content creation possibilities.
Knowledge graph. With the introduction of Google’s Knowledge Graph feature. Brands have started emphasizing ranking for long-tail keywords. This really is one of the main key drivers that will define SEO in 2016.
Finally, choose this year some time to create real bonds between customers as well as your brand. Do internal marketing at your organization, company or startup so that you can reduce resistance. Marketers surveyed lamented the primary reason they aren’t building stronger bonds with customers is due to internal resistance. To offer a compelling brand to customers means marketers have to effectively engage and cut across a business. This really is neither easy nor welcome, nevertheless it appears many agree. Helping the product offering is the #1 way marketers feel customer intimacy may be improved.
Build your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is where they can most effectively build intimacy. Additionally they revealed that nearly all their potential customers associate their brands using the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Give attention to keeping customers fulfilled and engaged with your brand by continuously delighting them.
Good storytelling and generating emotional response among your market will be more important than in the past this coming year – how this content is delivered, though, is essential. App development and content on an instant society. The 5 hottest messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers are starting to look at notice. Facebook has already integrated branded campaigns into Facebook Messenger and promises to do much more of this come Spring 2016. WhatsApp is examining their platform for business accounts. Snapchat has got Snapchat Discover as well as the alternative for any advertiser or individual to make their own geo filter with Snapchat on Demand. Messaging has already been huge in the digital world. Expect digital marketers making it even bigger.
A trend perfectly into a longer sales funnel where digital marketers present an increasingly advanced worthwhile upfront, before moving towards seeking a real world address or entering into a sales sequence. This may usually maintain the sort of content marketing – via blogs, YouTube videos, and webinars, and also with the rapidly growing live video space using platforms including Periscope and Facebook Live. One of the most successful digital marketers will be those who are able to set up a high level of trust before asking prospective clients and customers for the sale. This is additional work with marketers because they will need to strategically craft a large amount of free content, though the rewards comes in the sort of a simpler sale whenever they do ask for it, since they have previously established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and associated with reporting. But info is now more dynamic, accessible, and broadly understood. This may open up new opportunities for messaging optimization – but, moreover, this access to data will challenge marketers to get nimbler and responsive.
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