Technology is influencing our way of acting, it influences our knowhow and marketers must adjust to it. Within the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a far more organic and unpredictable strategy for seeing things. Possessing this at heart, will enable us to adapt more careful.
This connection with the most up-to-date technological development is influencing publishers to evolve or die. One those trends is the increased usage of “fringe” social hubs. Brands having a broader presence will unquestionably be sort of less skeptical when publishing content via social hubs which are considered previously “fringe.” Over the years we are also noticing many interesting ways of interactive content, one of those is via 360 views photo being a virtual 360 view. Another trend is the usage of animated GIFs dominating newsfeeds and timelines. Those two continue its growth for one more years.
Depending on technology once more, algorithms are to generate content. We’re now listening the introduction of artificial intelligence in content generation that is a game-changer
Balancing SEO, SMM, UX and analytics. We have been noticing that the proper blend of SEO, SMM, UX and analytics can help you reap rich rewards whenever you value their importance equally and treat them jointly instead of individual components
Paid Social. We pointed out that last 2015 there is a big growth on promoted posts. For instance, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally is constantly dwindle as social networking sites aggressively push for promotion on their platforms. It’s time for you to make amends for the paid social approach because just getting bigger
New publishing options in social websites. Instant articles by Facebook can help publishers give their content more visibility in comparison to content on their native publishing platforms.
Real-time aggregated submissions are on the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands which has a broader presence will surely be sort of less skeptical when publishing content via social hubs that have been considered in the past “fringe.” Those “fringe” hubs have become mainstream. Content strategies are aimed at Snapchat and Instagram and may only increase in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. As outlined by a report by McKinsey, such campaigns stood a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing might be a a part of every content online marketing strategy in 2016.
Visual content including infographics will continue enabling marketers to offer personalized content. Global internet speed grew by 17% in one year. Slow internet connection isn’t a problem anymore, therefore delivering cool graphic-oriented content must be paramount to try for the following years.
Mobile marketing will rise even higher. There will be more mobile usage of new audiences as time passes. It has remained the same as years ignore but it will just get higher and better in the next years.
Virtual Reality and Augmented Reality. Facebook’s main way of the next years is augmented reality. Creating virtual reality based content will allow marketers to understand more about a brand new frontier of content assimilation. This gives a push for big brands. Facebook’s new 360 video choice is opening a new realm of articles possibilities.
Knowledge graph. With the introduction of Google’s Knowledge Graph feature. Brands have begun focusing on ranking for long-tail keywords. This can be one of the many key drivers which will define SEO in 2016.
Finally, make this year the time to establish real bonds between customers and your brand. Do internal marketing your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is due to internal resistance. To offer a powerful brand to customers means marketers need to effectively engage and cut across a corporation. This really is neither easy nor welcome, nonetheless it appears many agree. Enhancing the product offering may be the #1 way marketers feel customer intimacy might be improved.
Make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is how they can most effectively build intimacy. Additionally, they indicated that nearly all the clientele associate their brands with all the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Give attention to keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience may well be more important than in the past this year – how the information is delivered, though, is essential. App development and content with an instant society. The 5 most widely used messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers are beginning to take notice. Facebook has recently integrated branded campaigns into Facebook Messenger and intends to do much more of this come Spring 2016. WhatsApp is opening up their platform for business accounts. Snapchat has got Snapchat Discover as well as the option for any advertiser or individual to create their own geo filter with Snapchat at the moment. Messaging is huge from the digital world. Expect digital marketers to really make it a whole lot larger.
A trend towards a longer sales funnel where digital marketers offer an increasingly advanced worthwhile upfront, before moving towards asking for a real world address or moving into a sales sequence. This will usually have the type of content marketing – via blog posts, YouTube videos, and webinars, and also with the rapidly growing live video space using platforms for example Periscope and Facebook Live. Probably the most successful digital marketers will likely be people who find themselves capable to generate a advanced level of trust before asking clients and customers for that sale. This really is additional benefit marketers because they will need to strategically craft a lot of free content, however the rewards will be the sort of a less strenuous sale whenever they do obtain it, simply because they have already established authority and trust with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and linked with reporting. But info is now more dynamic, accessible, and broadly understood. This will throw open new opportunities for messaging optimization – but, moreover, this use of data will challenge marketers to become nimbler and responsive.
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