You have many choices when you start building a website, and you can make good choices or not so good ones. You need to be careful about the whole design process of your site since it plays a key role in its success. Here are several site design characteristics you will want to know about before you get too far along.
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Custom 404 Pages: Pretty often you see people typing in the wrong URL or misspelling it, because of which they end up on a 404 Page which gives up the error of page not found. Many website owners don’t realize the connection between 404 pages and smart web design. What’s relevant is that all of the people who end up on your 404 page were trying to find a page on your site but got lost and may never return. It’s not very difficult to create a custom 404 page that doesn’t just tell visitors that the page doesn’t exist, but gives them the option to land on your actual site. A certain number of people will always end up on this page, so if you don’t customize it, you’re bound to miss out on valuable traffic. Be creative when it comes to the design of your 404 page because you want it to be simple and at the same time help the visitor in the best possible way. Your Content Should be Easy to Read: How your content appears will have a large impact on how many people take the time to read it and how many skip over it because it’s not easy on the eyes. You want all of your pages to have content that’s neat and easy to understand. White space makes it much easier for people to take in your content, so make sure you use plenty of it. This especially applies to websites that are content oriented, where the value is in the content offered. The look and design of your content is actually just as important as the actual quality of the content, and will influence how long people stay on your site.
The alt tags are beneficial to use for several reasons, and we recommend you use them. The alt tags will be a positive service whenever people who cannot see very well are on your site. If you do SEO, then you probably know that the alt tags should contain the appropriate keyword for that page. They use the Alt tag as one of the on page SEO factors. What people usually do is insert keywords into the graphic image alt tag. So do not just do this for one or two graphics but all of them.
What we discussed in the above article is pretty basic, but many webmasters tend to ignore even the basics, which costs them heavily in the long run. Most IM marketers can get by with just learning about some of the fundamentals of site design.
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