More websites are sporting ‘https’ secure connections these days. What’s gives, and the way do you know if your website could use an SSL certificate, too?
You might or might not have noticed this, but some website URLs contain a supplementary ‘s’ within their url of your website: “https://”. If you’re like most, you don’t use a clue about its meaning… nevertheless, you should! Here, learn what that ‘s’ means, and the reason why you might choose to obtain one on your website, too.
What is SSL?
SSL means Secure Sockets Layer, which denotes a supplementary layer of security for an online site (hence, the additional ‘s’ from the http). When visitors find an SSL-protected website, they know their connection to the web page is encrypted.
Encryption means hackers won’t have the ability to intercept data that’s exchanged between visitors’ browsers and also the server with the website they’re browsing. SSL is starting to become more prevalent as hacking and other malicious incidents are rising.
Does Your WordPress Blog Need SSL?
It used to be that just eCommerce websites needed buy ssl certificate, to guard customers’ bank card and personal information during purchase transactions. That’s no more the truth.
Now, even WordPress blogs or Facebook application pages may benefit from SSL… allow me to share three reasons why.
1. Security
Nowadays, even simple blogs sometimes request data from visitors. A message capture, for example, represents a change in sensitive data between you and the visitors. Hackers would like to have that data. SSL stops them in their tracks, blocking what’s called “interception” or “man-in-the-middle attacks”.
But in case you don’t provide an e-mail capture pop-up on your own site, an SSL certificate for one’s web site is recommended.
2. Trustworthiness
If you search around, you’ll notice that websites you normally wouldn’t think would need an SSL will have one. That’s since the reasons behind you obtain go above security, and one of which is trustworthiness.
Whenever your visitors observe that you’ve gone the extra mile to be sure their browsing experience on your blog or Facebook application page is secure, their amount of trust for your web site is raised significantly.
To focus on your SSL, a trust seal or badge is often offered… use it! They look great on the Facebook Application pages, too, since users are often a little watchful about apps when it comes to protecting their internet security.
3. Rankings
HTTPS is now a “ranking signal” within the Search engine algorithm. Google clearly states this, telling webmasters that sites that show an SSL are likely to get preferred treatment inside the rankings. They are actually pushing for which they call “HTTPS everywhere”. Their dream appears to be a completely secure internet where hackers are blocked regardless of where they turn!
Although it’s just a weak ranking signal at this stage, SSL may figure more prominently within the rankings someday down the road. Google explains that they’re giving site owners time and energy to change to HTTPS by procuring SSL certificates for sites.
To obtain your own SSL certificate on your website, try our Comodo® Positive SSL Certificates for WordPress blogs and Facebook Application pages. They start at just $4.95 per year.
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